This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Alliance University
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4.6
(16,771 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Analytics
- Descriptive Analytics
- Marketing Analytics
- Data-Driven Decision-Making
- Financial Data
- Customer Insights
- Business Research
- Peer Review
- Financial Analysis
- Fraud detection
- Data Analysis
- Human Resources Management and Planning
- Business Intelligence
- Predictive Analytics
- Talent Management
- Financial Statement Analysis
- Business Analysis
- Business Analytics
- Financial Forecasting
- People Analytics
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Consumer Behaviour
Category: Customer Insights
Category: Customer Analysis
Category: Marketing
Category: Market Research
Category: Analytics
Category: Regression Analysis
Category: Marketing Strategies
Category: Marketing Analytics
Category: Data Collection

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Decision Tree Learning
Category: Simulation and Simulation Software
Category: Decision Making
Category: Risk Analysis
Category: Probability Distribution
Category: Forecasting
Category: Microsoft Excel
Category: Predictive Analytics
Category: Business Operations
Category: Operations Management
Category: Demand Planning
Category: Data-Driven Decision-Making
Category: Process Optimization
Category: Operational Analysis
Category: Spreadsheet Software
Category: Descriptive Analytics
Category: Business Analytics
Category: Analytics

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Organizational Effectiveness
Category: Network Analysis
Category: Predictive Analytics
Category: Talent Management
Category: Performance Analysis
Category: Data Analysis
Category: Workforce Planning
Category: Data-Driven Decision-Making
Category: Analytics
Category: Employee Retention
Category: Collaboration
Category: Performance Management
Category: Human Resources Management and Planning
Category: Employee Performance Management

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Fraud detection
Category: Financial Forecasting
Category: Financial Analysis
Category: Predictive Analytics
Category: Financial Data
Category: Analytics
Category: Return On Investment
Category: Performance Analysis
Category: Finance
Category: Accounting
Category: Financial Statement Analysis
Category: Business Analytics
Category: Operational Analysis
Category: Business Metrics
Category: Key Performance Indicators (KPIs)

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Data Analysis
Category: Business Strategies
Category: Strategic Planning
Category: Business Planning
Category: Key Performance Indicators (KPIs)
Category: Business Intelligence
Category: Marketing Analytics
Category: Strategic Thinking
Category: Performance Measurement
Category: Business Analytics
Category: Analytics
Category: Data-Driven Decision-Making
Category: Business Research
Category: Business Strategy
Category: Business Analysis
Category: Advertising
Category: Digital Advertising
Category: Peer Review
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