University of Illinois Urbana-Champaign

Entrepreneurship II: Preparing for Launch

University of Illinois Urbana-Champaign

Entrepreneurship II: Preparing for Launch

Douglas Hannah

Instructor: Douglas Hannah

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45,129 already enrolled

Gain insight into a topic and learn the fundamentals.

769 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.

769 reviews

Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Design a go-to-market strategy to approach initial customers.

  • Develop financial projections for the new venture.

  • Develop a plan for raising equity capital for the new venture.

  • Operate and monitor the new venture’s health and scalability.

Details to know

Shareable certificate

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Assessments

35 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Innovation: From Creativity to Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

In this module will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. We will then focus on go-to-market strategies.

What's included

9 videos6 readings9 assignments1 discussion prompt1 plugin

This module examines the financial logic of a new venture. Learners study unit economics, cost structure, cash flow, pricing, and financial projections to assess whether a business model is economically viable. The module also shows how to use financial models to identify key assumptions, test scenarios, and communicate a venture’s economic story to investors and other stakeholders.

What's included

7 videos1 reading8 assignments

This module examines how ventures are financed and how financing choices shape the venture itself. Learners study equity investment, term sheets, valuation, fundraising dynamics, and alternative financing paths such as bootstrapping, debt, crowdfunding, grants, and hybrid instruments. The module also explores who gets funded, how race, gender, and geography affect access to capital, how AI and collapsing costs are changing the financing landscape, and how to think like an investor.

What's included

9 videos1 reading10 assignments

This module explores how ventures grow, scale, and eventually exit. Learners examine different growth trajectories, the operational demands of building a repeatable engine, organizational culture, the founder’s evolving role, founder-CEO fit, venture exit paths, and the meaning of success in entrepreneurship.

What's included

8 videos1 reading8 assignments

What's included

1 video2 readings

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructor

Instructor ratings
(149 ratings)
Douglas Hannah
University of Illinois Urbana-Champaign
1 Course67,050 learners

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