By the end of this course, learners will be able to analyze investor behavior, evaluate decision-making under risk and uncertainty, apply behavioral finance theories to real-world market scenarios, and design behaviorally informed investment and portfolio strategies.

This course provides a comprehensive exploration of behavioral finance by integrating psychological insights with traditional financial theory. Learners will examine why investors deviate from rational decision-making models and how cognitive and emotional biases influence individual choices, market outcomes, and asset prices. Core concepts such as utility theory, prospect theory, market efficiency, and behavioral asset pricing are explained alongside practical frameworks for identifying and mitigating behavioral biases. Through structured modules, real-world examples, and applied investment models, learners gain the skills needed to assess investor risk preferences, interpret market anomalies, and align portfolios with behavioral goals. The course uniquely bridges theory and practice by covering investor classification models, advisor-client dynamics, and behaviorally modified asset allocation strategies. Designed for finance professionals, analysts, and learners seeking practical decision-making skills, this course equips participants with actionable tools to improve investment judgment, portfolio discipline, and long-term financial outcomes in real market environments.