This course develops essential market forecasting and trend analysis skills for research professionals. Learners will master techniques for analyzing historical data to predict future demand and evaluating the strategic relevance of emerging trends. Through practical application with time-series data, learners will build the predictive capabilities needed to support forward-looking business decisions.
Forecast & Evaluate Market Trends
Forecast & Evaluate Market Trends
This course is part of Forecasting and Predictive Analytics Methods Pack Specialization
Instructor: LearningMate
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Master market forecasting and trend analysis. Learn to use historical data to predict demand and evaluate the strategic impact of emerging trends.
Skills you'll gain
- Data-Driven Decision-Making
- Market Opportunities
- Trend Analysis
- Forecasting
- Variance Analysis
- Gap Analysis
- Key Performance Indicators (KPIs)
- Performance Measurement
- Business Strategy
- Time Series Analysis and Forecasting
- Predictive Analytics
- Performance Analysis
- Analysis
- Business Planning
- Prioritization
- Demand Planning
- Market Analysis
- Business Development
- Market Trend
- Strategic Decision-Making
Details to know
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Taught in English
Recently updated!
February 2026
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This course is part of the Forecasting and Predictive Analytics Methods Pack Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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- Gain a foundational understanding of a subject or tool
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There are 2 modules in this course
This module lays the groundwork for proactive decision-making by teaching learners how to look into the future using data. Participants will move beyond guesswork and learn to apply exponential smoothing—a powerful time-series forecasting technique. Using a hands-on approach, they will analyze historical data to identify underlying patterns and generate a quantitative demand forecast, a critical skill for managing resources and strategy.
What's included
2 videos1 reading2 assignments
In this module, learners shift from predicting demand to evaluating opportunities. They will learn that not all trends are created equal and will build a structured scoring framework to separate high-impact signals from market noise. By applying this methodology, participants will learn to prioritize trends based on objective criteria, enabling them to make compelling, evidence-based recommendations for strategic focus.
What's included
2 videos1 reading1 assignment
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