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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,817 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

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676 - 700 of 1,165 Reviews for Digital Marketing Analytics in Theory

By P S

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Sep 1, 2024

great course

By Onigbinde G

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Jan 3, 2023

Great Course

By Alina A

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Oct 21, 2021

хороший курс

By Shloka G

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Jun 29, 2021

great course

By Eduardo .

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Oct 5, 2020

Great course

By Luis m Y

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Sep 3, 2020

Great topics

By Luis F C P

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Jul 13, 2020

muy completo

By Ahmed Y

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Jun 18, 2020

great course

By NEELU S

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Jun 2, 2020

Great course

By Jonas R

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May 18, 2020

Great course

By Adittya S

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Apr 13, 2020

Fine course.

By Adil K G

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Apr 7, 2020

Great course

By Prakriti P

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Mar 25, 2020

Great Course

By Akansha K

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Dec 18, 2019

great course

By JEFFREY W

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Jul 31, 2019

Great course

By I, N B

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Jun 30, 2019

great course

By 5016 - A M

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Jun 26, 2019

great course

By Luis F B

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May 14, 2018

Great course

By Tim B

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Dec 11, 2017

Great course

By Ajay P

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Nov 21, 2016

Great Course

By Anwar A M

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Oct 3, 2024

nice course

By Iswarya R

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Mar 28, 2021

it was nice

By VAIBHAV C

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Aug 20, 2020

nice course

By Suhas H

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Jul 19, 2020

It was good

By Shaurya s

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Jul 17, 2020

good course