Chevron Left
Back to Digital Marketing Analytics in Theory

Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois Urbana-Champaign

4.5
stars
4,817 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

BM

Oct 9, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

Filter by:

701 - 725 of 1,165 Reviews for Digital Marketing Analytics in Theory

By VEERESH S

•

Jun 16, 2020

Nice course

By mosab j

•

May 31, 2020

Good course

By Ricardo H

•

Jan 17, 2020

gret course

By Mohamed M A M S

•

Jan 4, 2020

good effort

By Mohammad S

•

Dec 29, 2019

Very useful

By Ahmed M

•

Nov 9, 2018

good course

By Ana M

•

Sep 24, 2017

So worth it

By Anushree S

•

Jul 1, 2017

VERY USEFUL

By Joe D

•

Jul 5, 2016

Excellent!!

By Sidhantha S

•

Jan 29, 2017

Thanks sir

By William J B

•

Mar 30, 2016

Thank you!

By عادل ع

•

Sep 5, 2025

Very good

By Jayesh G

•

Aug 2, 2022

excellent

By Simantak S

•

May 1, 2022

very good

By amany s

•

Aug 10, 2021

Excellent

By vayugundla v p

•

Aug 8, 2021

excellent

By Dhruv G

•

May 26, 2021

Awesome!!

By Sandra C

•

Mar 23, 2021

excellent

By Víctor F M

•

Feb 10, 2021

excellent

By Nitesh N

•

Sep 25, 2020

excellent

By Shahadat H C

•

Aug 20, 2020

Excellent

By Shubhankar M

•

Aug 8, 2020

Very nice

By Husnuda P B

•

Jul 20, 2020

MUST TRY!

By Tanishka T

•

Jul 12, 2020

Very nice