Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.

Match Personas: Craft Engaging AI Content

Match Personas: Craft Engaging AI Content
This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors
Access provided by ExxonMobil
Recommended experience
Details to know

Add to your LinkedIn profile
December 2025
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There is 1 module in this course
Creating content that connects starts with understanding your audience. In this short, hands-on course, you’ll learn to match buyer-persona pain points with the right content formats and generate blog ideas that fill real gaps in your editorial plan. Through practical examples and guided activities, you’ll practice linking personas to blogs, videos, FAQs, and podcasts—then craft targeted blog titles with clear, strategic rationales. Designed for beginner marketers and creators, Match Personas: Craft Engaging AI Content builds your confidence in proposing audience-driven ideas that feel relevant, inclusive, and ready to share with your team.
What's included
8 videos4 readings4 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor

Offered by
Why people choose Coursera for their career

Felipe M.

Jennifer J.

Larry W.

Chaitanya A.
Explore more from Business
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.





