Execute 360° Campaigns

This course is part of Campaign Execution, SEO & Social Media at Scale Specialization

Instructor: LearningMate

Access provided by SGCSRC

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Manage a 360° marketing campaign, from execution to evaluation, analyzing performance to derive actionable insights for future optimizations.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Campaign Execution, SEO & Social Media at Scale Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Execute 360° Campaigns is an intermediate-level course designed for marketers and project managers who want to master the execution and evaluation of multi-channel marketing campaigns. This course will equip you with the skills to manage a comprehensive 360° campaign, ensuring that all moving parts, from paid ads and PR to in-store promotions, work together to create a cohesive customer experience.

You'll learn how to apply project management principles to keep your campaign on schedule and within budget, using tools and techniques to track milestones and steward resources effectively. Through hands-on activities, you will learn how to analyze campaign performance, prepare insightful end-of-campaign reports, and derive actionable insights to optimize future marketing efforts. This course is ideal for professionals with a foundational knowledge of marketing principles who are looking to take the next step in their careers by learning how to manage complex, integrated campaigns and demonstrate their impact through data-driven analysis.

This module provides a comprehensive guide to managing a 360° marketing campaign from start to finish. You will learn how to apply project management principles to execute a multi-channel campaign, control budgets, and track milestones. The module will transition to campaign evaluation, where you will learn to analyze performance data, create an end-of-campaign report, and formulate data-driven recommendations for future campaigns.

What's included

2 videos1 reading2 assignments

This module focuses on what happens after a campaign is complete. You will dive into performance data, learn how to build a compelling end-of-campaign report, and practice deriving actionable insights that fuel future success. Using real-world examples like the Always "#LikeAGirl" campaign, you will see data-driven storytelling in action and learn to make compelling recommendations for future marketing cycles.