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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,183 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

CC

Nov 16, 2017

Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.

MP

Dec 25, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

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1051 - 1075 of 1,472 Reviews for Management of Fashion and Luxury Companies

By 253 B T

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Jan 4, 2021

Very useful

By Arwa K S

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Dec 9, 2020

So helpful.

By Buitrago A I

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Sep 14, 2020

excellent!!

By Karrie오설매 W

•

Aug 25, 2020

good course

By Priya d

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Jul 20, 2020

good course

By Jeanne V

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Jul 17, 2020

Great Mooc!

By Rafael V

•

Jun 18, 2020

really nice

By Madhubala

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May 12, 2020

Just try it

By Arun K

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Mar 23, 2020

Interesting

By Mohamed G K S

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Oct 7, 2018

many thanks

By Janell C

•

Nov 13, 2017

很有意思，记得做笔记。

By Mauricio Z

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Mar 26, 2017

REALLY GOOD

By stephanie c s

•

Jan 3, 2017

So good !!!

By Marina F

•

Apr 6, 2016

Excepcional

By CHIRAG

•

Oct 30, 2020

THANK YOU.

By Jimena S P

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May 23, 2020

I LOVE IT!

By Glauco G S

•

May 14, 2020

EXCELENTE!

By Tatiana

•

Apr 24, 2020

Thank you!

By Wang Y

•

Mar 14, 2018

Excellent！

By AM

•

Sep 5, 2017

Excellent!

By Lorena D V

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Sep 30, 2016

me encanto

By Anastasiya P

•

Sep 16, 2016

Fantastic!

By Diana M G L

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Aug 19, 2015

Excellent!

By ERWIN J C

•

Apr 11, 2025

Muy bueno

By Burak K

•

Sep 21, 2022

Perfect!