Engagement & Nurture Marketing Strategies

Engagement & Nurture Marketing Strategies

This course is part of Social Media Marketing Specialization

Instructor: Randy Hlavac

Access provided by SGCSRC

59,382 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

1,197 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,197 reviews

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

98%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

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Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

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This course is part of the Social Media Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies.

In this module, you will learn the three social strategies being used by organizations today.

What's included

10 videos6 readings

10 videos Total 69 minutes

Social Strategies Used by Organizations Today 3 minutes
Social Commerce versus Social Media Marketing 8 minutes
Engagement Marketing Social Strategy 8 minutes
Engagement Example: Cadbury Dairy Milk 8 minutes
Engagement Example: Old Spice 12 minutes
How Startups and Small Businesses Can Use the Engagement Marketing Social Strategy 7 minutes
The Power of Hero Content 4 minutes
Create AWESOME Hero Content using AI 5 minutes
7 Proven Effective Hero Strategies 9 minutes
Using AI to Create "Outside the Box" Hero Content 7 minutes

6 readings Total 60 minutes

Welcome to MOOC 3! 10 minutes
Meet Your Instructors 10 minutes
Grading and Logistics 10 minutes
Course Bookstore 10 minutes
A Note of the Frequency of Capstone Offerings 10 minutes
Lesson Overview 10 minutes

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

What's included

15 videos5 readings1 assignment

15 videos Total 108 minutes

Effective Media Marketing 6 minutes
Your Content Marketing Strategy 7 minutes
Newsjacking to impact your high value markets 6 minutes
Eventjacking - a "must" engagement strategy for start-ups 5 minutes
Developing a 52 week Engagement Marketing Calendar - 2020 Calendar in Resources & Ignore Canvas References 11 minutes
Canva - Free Graphics for ALL your Social Media Sites 9 minutes
TubeBuddy - FREE YouTube Analytics System 4 minutes
Cool Infographics 8 minutes
Infographics for Businesses 9 minutes
Using an Engagement Strategy 6 minutes
Developing Content Pillars 10 minutes
Using AI to Develop Your Content Pillars 7 minutes
Writing Blogs and Articles Powered by AI 7 minutes
Creating Dynamite Videos using AI 7 minutes
Creating a Podcast Using AI 6 minutes

5 readings Total 50 minutes

Infographic Examples 10 minutes
More Infographic Examples 10 minutes
Even More Infographic Examples 10 minutes
Social Marketing Toolkit Pt. 1 - Effective Communication with Data Visualization and Design 10 minutes
Creating Content 10 minutes

1 assignment Total 30 minutes

Quiz 1 30 minutes

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.