In Week 2, Cheri and Marcus delve into how we can relate product brands to personal brands. To better understand how great brands have clear values and authenticity, you will explore a series of mini case studies of people who have left an impact on the world. You will then practice analyzing personal brands with the RED Framework, which you learned about at the end of Week 1 of the course. By going through the process of brand analysis, you will start identifying key traits that constitute a strong and authentic brand.

In Week 3, you will be guided through two reflection activities (a Core Values Sort and a Reflected Best Self analysis). In the Core Values Sort, you will discover which of your values are most important to you and incorporate those values into your own personal brand. In the Reflected Best Self analysis, you will reach out to those close to you and gain insights into how they perceive you when you are at your best. By hearing the perspectives of others, you will pinpoint characteristics that you have that are foundational to your authentic brand. Note that this module may take longer than a week to complete.

In Week 4, we will bring all of the concepts that you have learned throughout the course in two final activities: designing your brand logo and creating your brand story. Now that you have an understanding of your core values and characteristics from Week 3, you will be able to design a visual representation of your personal brand and craft a brand story about what makes you stand out from a crowd.