Master the complete sales lifecycle from foundational techniques to AI-powered strategies in this comprehensive program. You'll develop expertise in B2B and B2C sales methodologies, pipeline management, territory optimization, and cutting-edge generative AI applications for sales automation and personalization. Through hands-on projects using tools like Zapier and Microsoft Copilot, you'll learn to automate sales tasks, craft compelling presentations, and leverage AI platforms including ChatGPT, Claude, and IBM Watson to transform your sales performance and drive measurable business results.
Applied Learning Project
Learners will complete two hands-on projects that apply their skills to real-world sales challenges. The first project automates sales workflows using Zapier to connect Google Forms, Trello, and email systems, streamlining lead management and customer onboarding. The second project leverages Microsoft Copilot's AI capabilities to create data-driven sales presentations that match product features with customer needs, model pricing plans, and incorporate compelling visual storytelling—demonstrating how AI can enhance every stage of the sales process.
























