This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Social Media Management
This course is part of Meta Social Media Marketing Professional Certificate
Taught in English
Some content may not be translated
Instructor: Anke Audenaert
Sponsored by Connors State College
183,446 already enrolled
Course
(4,801 reviews)
98%
Recommended experience
What you'll learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you'll gain
Details to know
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4 quizzes, 4 assignments
Course
(4,801 reviews)
98%
Recommended experience
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There are 4 modules in this course
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
What's included
15 videos8 readings1 quiz1 assignment1 peer review2 discussion prompts
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
What's included
11 videos1 reading1 quiz1 assignment1 peer review1 discussion prompt
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
What's included
14 videos3 readings1 quiz1 assignment1 peer review1 discussion prompt
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
What's included
8 videos2 readings1 quiz1 assignment1 discussion prompt
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