In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
Developing a Winning Marketing Strategy
Developing a Winning Marketing Strategy
This course is part of multiple programs.
Instructors: Hayden Noel
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Gain insight into a topic and learn the fundamentals.
1,773 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
96%
Most learners liked this course
What you'll learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you'll gain
- Brand Marketing
- Marketing Planning
- Competitive Analysis
- Consumer Behaviour
- Value Propositions
- Marketing
- Marketing Effectiveness
- Product Planning
- Strategic Marketing
- Product Marketing
- Brand Strategy
- Market Analysis
- Branding
- Brand Management
- Marketing Strategy and Techniques
- Brand Awareness
- Marketing Strategies
- Target Market
- Market Research
- Marketing Management
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
14 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
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Showing 3 of 1773
WG
Reviewed on Dec 13, 2017
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
MY
Reviewed on Apr 2, 2017
Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
AO
Reviewed on Jul 28, 2025
The professional way the teaching course are being given , is a top notch and the professors are so good feel like you are inside the university itself . Am greatful .
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