This course provides a practical, step-by-step roadmap for launching a successful online business. You’ll learn how to develop a compelling business model, plan operations, manage e-commerce platforms, and apply foundational digital marketing techniques to attract and retain customers. The program also covers essential strategies for delivering excellent customer support and adapting your business to thrive in the competitive digital marketplace.



Launching Your Online Business: Strategies for Success


Instructors: Hector Sandoval
Access provided by Macquarie University
1,677 already enrolled
Recommended experience
What you'll learn
Develop a robust business plan tailored to the unique demands of online enterprises.
Assess and choose the most suitable business model for their digital ventures.
Implement pragmatic digital marketing tactics to augment visibility and drive sales.
Proficiently handle essential online operations, including payment processing, shipping logistics, and customer service.
Skills you'll gain
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There is 1 module in this course
This course covers practical and fundamental steps to convert business aspirations into digital reality. We present a roadmap to launch a thriving online business. The course includes essential business planning, basic online operations, and fundamentals of digital marketing. Learners will understand the process of creating a compelling business model to manage e-commerce platforms and customer support.
What's included
22 videos6 readings6 assignments
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