Advertising with Meta

This course is part of Meta Social Media Marketing Professional Certificate

Instructor: Daniel Kob

Access provided by Interbank

143,355 already enrolled

5 modules

Gain insight into a topic and learn the fundamentals.

2,788 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

5 modules

Gain insight into a topic and learn the fundamentals.

2,788 reviews

Beginner level

Recommended experience

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

98%

Most learners liked this course

What you'll learn

Structure campaigns in Meta Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Meta Ads Manager

Skills you'll gain

Tools you'll learn

Facebook

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

10 assignments

Taught in English

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Build your Marketing expertise

This course is part of the Meta Social Media Marketing Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta

There are 5 modules in this course

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

By the end of this course, you will be able to: • Structure campaigns in Meta Ads Manager • Identify the major components and elements of an ad in Meta Ads Manager • Build an ad that aligns with your marketing objectives and target it to your intended audience • Set a budget, placement, and schedule for your ads in Meta Ads Manager • Edit and troubleshoot your ads in Meta Ads Manager This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

In this first module, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Meta charges for ads and where ads are shown.

What's included

13 videos9 readings3 assignments

13 videos Total 51 minutes

Introduction to the Meta Social Media Marketing Professional Certificate 6 minutes
Advertising with Meta Ads Manager Overview 3 minutes
Introduction to Daniel Kob 2 minutes
Careers in Digital Marketing 5 minutes
Important Message 1 minute
First Steps in Meta Ads Manager Overview 1 minute
Meta Advertising Tools 6 minutes
Ad Placements 7 minutes
The Meta Ad Auction 7 minutes
Campaign Structure 3 minutes
Set Up Your Ad Account 3 minutes
How to Navigate Ads Manager 5 minutes
First Steps in Meta Ads Manager Conclusion 1 minute

9 readings Total 80 minutes

Meta Blueprint Account 5 minutes
Advertising with Meta Course Syllabus 10 minutes
Join the Meta Social Media Marketing Community! 10 minutes
How to Be Successful in This Course 10 minutes
Professional Certificate Job Search Resources Overview 10 minutes
User Interface Note: Professional Certificate Content 10 minutes
Community Guidelines 10 minutes
Glossary of Terms 10 minutes
Learn More: Meta Summary Resource for Getting Started with Ads Manager 5 minutes

3 assignments Total 85 minutes

Review Your Community Knowledge 10 minutes
Introduction to Ads Manager Practice Quiz 25 minutes
First Steps in Meta Ads Manager Quiz 50 minutes

In the second module, you’ll learn how to match your marketing goals to the right campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.

What's included

7 videos5 readings2 assignments

7 videos Total 28 minutes

Determine Your Campaign Objective and Budget Overview 1 minute
Set a Campaign Objective 6 minutes
Examples of Campaigns in Ads Manager 2 minutes
Determine Your Campaign Budget 5 minutes
Set a Budget in Ads Manager 4 minutes
Campaign Bid Strategies 9 minutes
Determine Your Campaign Objective and Budget Conclusion 1 minute

5 readings Total 45 minutes

Overview of Available Campaign Objectives 10 minutes
Determine Whether You Fall into a Special Advertising Category 10 minutes
Learn More: Meta Blueprint: Importance of Campaign Objectives 5 minutes
Campaign Bid Strategy Guide 10 minutes
A/B Testing 10 minutes

2 assignments Total 75 minutes

Find the Campaign Objective that Matches Your Business Goal Practice Quiz 25 minutes
Determine Your Campaign Objective and Budget Quiz 50 minutes

In this module, you’ll learn how to select the audience for your ad campaign and how to use the Meta pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.

What's included

12 videos3 readings2 assignments

12 videos Total 65 minutes

Select Your Audience, Placements and Schedule Overview 1 minute
Introduction to Audiences in Ads Manager 7 minutes
The 3 Types of Audience 6 minutes
Core Audiences 7 minutes
Introduction to Meta Pixel 6 minutes
Custom Audiences 8 minutes
Lookalike Audiences 6 minutes
Choose Ad Placements in Ads Manager 6 minutes
Optimization and Spending Controls 6 minutes
Schedule Your Ad Set 4 minutes
Estimate Your Audience Reach 7 minutes
Select Your Audience, Placements and Schedule Conclusion 1 minute

3 readings Total 25 minutes

Targeting Options for Core Audiences 10 minutes
Learn More: Meta Blueprint: Create Audiences in Meta Ads Manager 5 minutes
Overview of Available Ad Placements 10 minutes

2 assignments Total 75 minutes

Creating an Audience in Ads Manager Practice Quiz 25 minutes
Select Your Audience, Placements and Schedule Quiz 50 minutes

This module you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.

What's included

8 videos4 readings2 assignments

8 videos Total 43 minutes

Create Your Ads and Evaluate Your Campaign Results Overview 1 minute
Ad Formats 7 minutes
Create Your Ads in Ads Manager 6 minutes
Edit and Troubleshoot Your Campaign 7 minutes
Understand Your Campaign Performance 6 minutes
Analyze Your Campaign Results 8 minutes
How the Campaign Objective Determines Your Key Metrics 6 minutes
Create Your Ads and Evaluate Your Campaign Results Conclusion 1 minute

4 readings Total 40 minutes

Overview of Available Ad Formats 10 minutes
Adhering to Policies in Ads Manager 10 minutes
Guide: Analyzing Your Campaign Results 10 minutes
Study App: Prepare for the Meta Digital Marketing Associate Certification Exam 10 minutes

2 assignments Total 70 minutes

How to Create Your Ads in Ads Manager Practice Quiz 20 minutes
Create Your Ads and Evaluate Your Campaign Results Quiz 50 minutes

Finally, you’ll learn to build your own campaign in Meta Ads Manager in a hands-on project.

What's included

6 videos2 readings1 assignment1 discussion prompt1 plugin

6 videos Total 13 minutes

Build a Full Campaign in Facebook Ads Manager Overview 1 minute
Campaign Brief for Ads Manager Review 2 minutes
Campaign Creation in Ads Manager Walk Through 7 minutes
Project Overview: Build A Campaign in Facebook Ads Manager 1 minute
Congratulations! 2 minutes
What's Next? 1 minute

2 readings Total 15 minutes

Interviewing & Job Search Planning 10 minutes
What's Next? 5 minutes

1 assignment Total 150 minutes

Advertising with Meta Quiz 150 minutes

1 discussion prompt Total 10 minutes

Share Your Thoughts! 10 minutes

1 plugin Total 20 minutes

Ads Manager Simulation - Expand to Full Screen 20 minutes

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Instructor

Instructor ratings

(904 ratings)

Daniel Kob

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Reviewed on Jun 20, 2021

I loved this course. I really loved that last simulation game. Please make that kind of simulation games for more interactive learning and better understanding for us.

Reviewed on Jul 13, 2023

I couldn't emphasize how thorough and insightful yet simplified this course is. Kudos to the instructor, I have enjoyed and learnt a great deal from this course.

Reviewed on Jun 26, 2021

Excellent content. The way the course is built up, gradually increasing the complexity is perfect for a strong learning. I have taken away a great deal of knowledge from this course particularly.

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