Coursera

Adapt Communication Styles

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify buyer communication styles using DISC framework by recognizing observable signals in their behavior and language

  • Adapt your sales messaging to match buyer preferences, building trust and reducing friction in the sales process

  • Revise emails and communications for specific buyer profiles like Analytical buyers to improve engagement and response

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English
Recently updated!

March 2026

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This course is part of the B2B Sales Foundations: Pipeline, Process & Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

In this lesson, you will explore four common DISC-style communication profiles used in B2B sales. The lesson focuses on recognizing behavioral cues and language patterns so sales professionals can quickly adapt their approach in real conversations.

What's included

3 videos1 reading1 assignment

In this lesson, you will practice adapting sales communication for Analytical buyers by revising real emails. Emphasis is placed on clarity, structure, data use, and credibility—all critical to gaining trust and supporting decision making.

What's included

1 video1 reading2 assignments

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Instructor

ansrsource instructors
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187 Courses 7,164 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.