Content Design and SEO Performance Optimization

This course is part of Market Research Analyst Professional Certificate Professional Certificate

Instructor: Professionals from the Industry

Access provided by Interbank

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

7 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

6 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply SEO techniques to write, optimize, and publish web content that ranks in search engines and engages target audiences.
Audit websites using SEMRush to identify and fix on-page SEO issues like meta tags, headings, and accessibility elements.
Analyze performance metrics in Google Analytics 4 to evaluate content effectiveness and guide data-driven optimization decisions.
Create and distribute short-form video content for social media while tracking engagement metrics to improve performance.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

15 assignments¹

AI Graded see disclaimer

Taught in English

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Build your Design and Product expertise

This course is part of the Market Research Analyst Professional Certificate Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Coursera

There are 7 modules in this course

You'll learn to create, optimize, and measure high-performing digital content that drives organic traffic and engagement. This course equips you with practical skills to audit websites for SEO issues, publish search-optimized content, and use analytics to continuously improve performance. You'll gain hands-on experience with industry-standard tools like SEMRush, Google Analytics 4, WordPress, and Canva to execute real marketing workflows.

By integrating content creation, technical SEO, performance analysis, and social media strategy, you'll develop the end-to-end capabilities that digital marketing teams need. Whether you're publishing blog articles, fixing on-page SEO errors, or creating viral social content, you'll learn to make data-driven decisions that improve search rankings and user engagement. This course bridges creative content skills with technical optimization and analytics, preparing you for roles in digital marketing, content strategy, and SEO.

You will learn the complete SEO content creation workflow from strategic writing to publication using industry-standard tools and optimization techniques.

What's included

3 videos1 reading1 assignment

You will learn the systematic analysis of content performance data using analytics tools to make data-driven optimization decisions that improve organic visibility and user engagement.

What's included

2 videos1 reading3 assignments

2 videos Total 13 minutes

Essential Content Performance Metrics and Benchmarking 9 minutes
Analyzing Content Performance in Google Analytics 4 4 minutes

1 reading Total 8 minutes

Google Analytics 4 for Content Performance Analysis 8 minutes

3 assignments Total 35 minutes

Comprehensive Content Performance Analysis and Optimization Plan 15 minutes
Performance Metrics and Optimization Knowledge Check 5 minutes
Content Performance Analysis and Optimization Mastery Assessment 15 minutes

You will learn systematic SEO auditing using professional tools like SEMRush and implement core page optimizations through content management systems to improve search engine visibility.

What's included

3 videos1 reading2 assignments

3 videos Total 14 minutes

Why Systematic SEO Auditing Drives Business Results 3 minutes
Core On-Page SEO Elements and Best Practices 6 minutes
Implementing Page Element Optimizations in CMS 5 minutes

1 reading Total 7 minutes

SEO Auditing Methodology and Professional Tools 7 minutes

2 assignments Total 11 minutes

Complete SEO Audit and Remediation Strategy 8 minutes
On-Page SEO Fundamentals Knowledge Check 3 minutes

You will learn performance measurement techniques using professional tracking tools to demonstrate SEO success through ranking analysis and stakeholder reporting.

What's included

3 videos1 reading3 assignments

3 videos Total 13 minutes

Why Ranking Measurement Proves SEO ROI 3 minutes
Ranking Analysis Fundamentals and Key Metrics 6 minutes
Creating SEO Performance Reports with Google Tools 4 minutes

1 reading Total 8 minutes

Performance Measurement Frameworks and Stakeholder Reporting 8 minutes

3 assignments Total 25 minutes

Comprehensive Ranking Analysis and Performance Report 10 minutes
Performance Measurement and Analysis Knowledge Check 3 minutes
SEO Optimization Skills Mastery Validation 12 minutes

You will learn the complete workflow of creating branded short-form videos using design tools and distributing them effectively across social media platforms.

What's included

2 readings2 assignments

You will learn systematic performance analysis workflows to identify successful content patterns and create data-driven optimization strategies for maximum viral potential.

What's included

1 reading3 assignments

You will create a comprehensive digital content optimization campaign by integrating SEO techniques, content publishing, performance analytics, and iterative improvement strategies. This project synthesizes skills from content creation, SEO auditing, and viral content development into a cohesive marketing deliverable.