AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
Access provided by Interbank
59,325 already enrolled
352 reviews
Recommended experience
What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Data-Driven Marketing
- Competitive Analysis
- Network Analysis
- Machine Learning Algorithms
- Marketing Strategies
- Digital Marketing
- AI Integrations
- Case Studies
- Digital Transformation
- Artificial Intelligence
- Marketing Analytics
- Business Strategy
- Marketing
- AI Personalization
- Customer Insights
- Personalized Campaigns
- Network Model
- Customer Engagement
- Data-Driven Decision-Making
Details to know

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There are 4 modules in this course
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Showing 3 of 352
Reviewed on May 4, 2021
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
Reviewed on Jun 7, 2021
Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !
Reviewed on Sep 6, 2021
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
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