Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
Kennesaw State University

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.

Status: Resource Management
Status: Business Strategy
BeginnerCourse20 hours

Featured reviews

JJ

5.0Reviewed May 6, 2017

Excelente curso, muy bien estructurado, los ejemplos y material de apoyo muy buenos.Lo recomiendo 100%

AN

5.0Reviewed May 16, 2021

A good course to learn how to build a business model based on our idea. The course is highly structured and easy to understand & follow.

AA

5.0Reviewed Jul 31, 2023

It was grat experience and Thank you for holding this valuable course and supporting students who cannot afford the course fees.

MI

5.0Reviewed Oct 22, 2019

Thanks so much. I have really appreciated your efforts of providing me this valuable course and I gained a lot of skills and knowledge

SR

5.0Reviewed Nov 19, 2019

This course provides a good basic understanding of the first building block for starting a business.

SC

5.0Reviewed Dec 29, 2020

Great for making your business plan through a business canvas, which is a great tool for anyone wanting to start their own business.

LF

5.0Reviewed Apr 13, 2016

The best course to understand and develop a Business Model Canvas, very useful course because provide tools and keys for success in the way to make the canvas for your own business.

SR

5.0Reviewed Oct 31, 2018

The course gives you complete insights on how one could work around building the right business model for your organisation.

SS

5.0Reviewed Nov 26, 2017

Special thanks to the decent Professors, Coursera Team and every body participated in this useful course.

N

5.0Reviewed Aug 17, 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

VI

5.0Reviewed Mar 8, 2016

Mix of the professional animated videos + more practical lectures was excellent planning. Highly recommended post-ideation to put some structure around your idea.

GM

4.0Reviewed May 15, 2018

Course is a very good eyes opening on business model, only issue I was not able to get peers' feedback, looks like some problems with the platform.

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