By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.
CRM: Analyze, Apply & Optimize Customer Success
CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Access provided by L&T Corp - ATLNext
Gain insight into a topic and learn the fundamentals.
7 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Customer Data Management
- Marketing Automation
- Customer Success Management
- Customer Relationship Building
- Customer experience strategy (CX)
- Customer Analysis
- Customer Retention
- Portfolio Management
- Value Propositions
- Automation
- Customer Acquisition Management
- Customer Relationship Management
- Key Performance Indicators (KPIs)
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
Recently updated!
October 2025
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This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
This module introduces the fundamentals of Customer Relationship Management (CRM), exploring its origins, definitions, core concepts, and the customer lifecycle. Learners will gain a strong foundation to understand CRM as both a strategic approach and a set of practical tools for building lasting customer relationships.
What's included
11 videos4 assignments
This module focuses on strategic applications of CRM, highlighting customer retention, portfolio management, and customer value creation. Learners will explore how businesses can design strategies that enhance customer experiences and align CRM practices with long-term growth objectives.
What's included
11 videos4 assignments
This module examines the practical applications of CRM through operational, marketing, sales, and service automation. Learners will discover how analytical tools and success planning ensure that CRM initiatives deliver measurable results for businesses and customers alike.
What's included
11 videos4 assignments
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