Back to Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)
Kennesaw State University

Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

What you’ll achieve: In this project-centered course*, you will use the Business Model Canvas innovation tool to approach either a personal or corporate challenge or opportunity. You’ll learn to identify and communicate the nine key elements of a business model: Customer Segments, Value Proposition, Channels, Customer Relationships, Key Resources, Key Activities, Key Partners, Revenue Streams, and Cost Structure. Your completed project will be a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity. You’ll present your case in both a one-page document and a 10-minute video presentation. What you need to get started: This project-centered course is designed for anyone who wants to understand innovation best practices and the intra-corporate entrepreneurial (intrapreneur) skills needed to lead innovation projects, teams, and strategies. Entry- and senior-level professionals in a variety of industries - including education, healthcare, business, and not-for-profit - will benefit from the course materials and project experience. The only prerequisite is a strong desire to understand best practices in innovation and to master the skills needed to transform a new idea into a profitable reality. To complete the project, you’ll need to access the Business Model Canvas from either the Kauffman Foundation (http://www.entrepreneurship.org) or Strategyzer.com (http://www.Strategyzer.com), or via the Creative Commons license offered by Strategyzer AG (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf). *About Project-Centered Courses: Coursera's project-centered courses are designed to help you complete a personally meaningful real-world project, with your instructor and a community of like-minded learners providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.

Status: Entrepreneurship
Status: Cost Management
BeginnerCourse20 hours

Featured reviews

AD

5.0Reviewed Jul 12, 2020

It was a great course. Learned about Business Model and importantly how to think while making it. Nice experience!!

JM

5.0Reviewed Nov 30, 2020

This helped me a lot as I only have very little idea on how to start a business. With the help of this course, I was able to map out the business with FULL details.

JJ

5.0Reviewed May 6, 2017

Excelente curso, muy bien estructurado, los ejemplos y material de apoyo muy buenos.Lo recomiendo 100%

AA

5.0Reviewed Jul 31, 2023

It was grat experience and Thank you for holding this valuable course and supporting students who cannot afford the course fees.

AN

5.0Reviewed May 16, 2021

A good course to learn how to build a business model based on our idea. The course is highly structured and easy to understand & follow.

II

5.0Reviewed Apr 18, 2018

This course is great to learn the Business Model Canvas concept and how to use it in the real world.

N

5.0Reviewed Aug 17, 2017

I enjoyed it very much. It is easy to understand. A good point of this course is that I could work on my own business idea. It is nice to see Business Model Canvases of other participants.

JD

4.0Reviewed Jan 31, 2018

Very interesting course, I would recommend it for all entrepreneurs, business people, and innovators.

LF

5.0Reviewed Apr 13, 2016

The best course to understand and develop a Business Model Canvas, very useful course because provide tools and keys for success in the way to make the canvas for your own business.

VI

5.0Reviewed Mar 8, 2016

Mix of the professional animated videos + more practical lectures was excellent planning. Highly recommended post-ideation to put some structure around your idea.

SR

5.0Reviewed Nov 19, 2019

This course provides a good basic understanding of the first building block for starting a business.

MA

5.0Reviewed May 8, 2019

A good course. It was useful for me. But for a course about the Business model, you need something more interactive, that does not look like a university lecture.

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