Modern marketing demands more than intuition, it requires the ability to read data, spot patterns, and make fast, confident decisions. This hands-on course helps you unlock the real power of Google Analytics so you can analyze behavior, optimize campaigns, and drive measurable results.

You’ll begin by learning how Google Analytics collects and structures data, how tracking codes work, and how channels are classified. Through guided exercises, you’ll practice tagging campaigns with UTMs, navigating reports, and building simple segments to uncover meaningful patterns in user activity. Next, you’ll move into advanced insights, analyzing channel performance through attribution models, creating custom reports, and interpreting user journeys to identify bottlenecks. You’ll learn how to connect data points across traffic, engagement, and conversions to make smarter marketing decisions. By the end of the course, you will be able to: • Analyze user behavior using Google Analytics built-in tools. • Evaluate traffic and campaign performance across channels. • Build audience segments and custom reports for deeper insight. • Apply data-driven optimizations to improve marketing results. This course is ideal for marketers, analysts, founders, and content professionals who want to strengthen their analytics skills and drive campaign performance with confidence. Disclaimer: This course is an independent educational resource developed by Board Infinity and is not affiliated with, endorsed by, sponsored by, or officially associated with Alphabet Inc. or any of its subsidiaries or affiliates. This course is not an official preparation material of Alphabet Inc. All trademarks, service marks, and company names mentioned are the property of their respective owners and are used for identification purposes only.