AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Instructor: Rajkumar Venkatesan
Access provided by American University of Bahrain
59,413 already enrolled
352 reviews
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What you'll learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you'll gain
- Data-Driven Marketing
- Digital Transformation
- Personalized Campaigns
- Marketing Strategies
- Case Studies
- Network Model
- Data-Driven Decision-Making
- Customer Engagement
- Machine Learning Algorithms
- Artificial Intelligence
- AI Personalization
- Network Analysis
- Customer Insights
- Digital Marketing
- Competitive Analysis
- Business Strategy
- Marketing
- AI Integrations
- Marketing Analytics
Details to know

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There are 4 modules in this course
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Reviewed on Jul 3, 2024
Excellent, Professor Raj used real-life examples.
Reviewed on Oct 23, 2023
Great materials, easy to follow and explanation of complex subject matter by using real life examples is of huge benefit
Reviewed on Nov 27, 2023
Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".
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