Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by EDGE Group

Get in-depth knowledge of a subject

from 9 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 9 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

February 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Growth Strategies
Category: Digital Marketing
Category: Target Market
Category: Strategic Marketing
Category: Advertising
Category: Business Marketing
Category: Digital Advertising
Category: Online Advertising
Category: Marketing Strategy and Techniques
Category: Customer Retention
Category: Business Planning
Category: Lead Generation
Category: Marketing Strategies
Category: Customer Acquisition Management
Category: Marketing
Category: Marketing Planning
Marketing Introduction And Fundamentals

Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Estimation
Category: Persona Development
Category: Customer Analysis
Category: Target Audience
Category: Market Analysis
Category: Marketing
Category: Marketing Strategy and Techniques
Category: Target Market
Category: Consumer Behaviour
Reddit Marketing To Boost Traffic And Sales

Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Drive Engagement
Category: Advertising
Category: Online Advertising
Category: Marketing
Category: Digital Advertising
Category: Target Audience
Category: Driving engagement
Category: Community Development
Category: Product Promotion
Category: Social Media Strategy
Category: Demand Generation
Category: Blogs
Category: Social Media
Category: Promotional Strategies
Category: Content Marketing

What you'll learn

Skills you'll gain

Category: Instagram
Category: Advertising
Category: Social Media Marketing
Category: Social Media
Category: Social Media Strategy
Category: Target Audience
Category: Drive Engagement
Category: Marketing Automation
Category: Social Media Campaigns
Category: Online Advertising
Category: Content Creation
Category: Social Media Management
Category: Social Media Content
Category: Advertising Campaigns
Category: Digital Advertising
Category: Paid media

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Paid media
Category: Social Media Content
Category: Case Studies
Category: Online Advertising
Category: Target Audience
Category: Social Media Campaigns
Category: TikTok
Category: Promotional Strategies
Category: Growth Strategies
Category: Social Media
Category: Driving engagement
Category: Content Creation
Category: Social Media Marketing
Category: Advertising Campaigns
Category: Product Promotion
Category: Social Media Strategy

What you'll learn

Skills you'll gain

Category: Advertising Campaigns
Category: Social Media Campaigns
Category: Digital Advertising
Category: Branding
Category: Social Media Content
Category: Drive Engagement
Category: Driving engagement
Category: Marketing
Category: Content Creation
Category: Social Media
Category: Social Media Strategy
Category: Social Media Management
Category: Social Media Marketing
Category: Professional Networking
Category: Advertising
Category: Copywriting
Category: Digital Marketing Tools
Category: Online Advertising

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Branding
Category: Promotional Strategies
Category: Brand Awareness
Category: Brand Marketing
Category: Product Marketing
Category: Social Media Strategy
Category: Content Creation
Category: Social Media
Category: Social Media Content
Category: Promotions and Campaigns
Category: Driving engagement
Category: Drive Engagement
Category: Marketing
Category: User Feedback
Category: Product Promotion
Category: Web Presence

What you'll learn

Skills you'll gain

Category: Drive Engagement
Category: Social Media Marketing
Category: Facebook
Category: Event Marketing
Category: Marketing
Category: Customer Engagement
Category: Instagram
Category: Social Media Content
Category: Driving engagement
Category: Digital Advertising
Category: Advertising Campaigns
Category: Social Media
Category: Copywriting
Category: Social Media Campaigns
Category: Advertising
Category: Social Media Management
Category: Meta Ads Manager
Category: Content Creation
Category: Promotional Strategies
Category: Social Media Strategy

What you'll learn

Skills you'll gain

Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Marketing Planning
Category: Data-Driven Marketing
Category: Target Audience
Category: Key Performance Indicators (KPIs)
Category: Marketing Psychology
Category: Market Analysis
Category: Google Analytics
Category: User Feedback
Category: Focus Group
Category: Target Market
Category: User Research
Category: Surveys
Category: Survey Creation
Category: Active Listening
Category: Market Research
Category: Consumer Behaviour
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Marketing Strategies
Category: Promotional Strategies
Category: Digital Advertising
Category: Social Media Content
Category: Online Advertising
Category: Social Media Marketing
Category: Content Strategy
Category: Social Media Strategy
Category: Content Creation
Category: Performance marketing
Category: Paid media
Category: Video Production
Category: Web Analytics and SEO
Category: Strategic Partnership
Category: Driving engagement
Category: Product Promotion
Category: Content Optimization
Category: Keyword Research
Category: Live Streaming
YouTube Ads & Video Marketing

YouTube Ads & Video Marketing

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Digital Advertising
Category: Target Audience
Category: Google Ads
Category: Campaign Management
Category: Online Advertising
Category: Video Production
Category: Copywriting
Category: Growth Strategies
Category: Sales Presentation
Category: Advertising Campaigns
Category: Marketing Strategies
Category: Advertising

What you'll learn

Skills you'll gain

Category: Promotional Strategies
Category: Public Relations
Category: Lead Generation
Category: Web Presence
Category: Search Engine Optimization
Category: Media Relations
Category: Product Promotion
Category: Blogs
Category: Brand Management
Category: Earned Media
Category: Brand Awareness
Category: Podcasting

What you'll learn

Skills you'll gain

Category: Content Creation
Category: Social Media Marketing
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Shared Media
Category: Content Marketing
Category: Content Performance Analysis
Category: Content Strategy
Category: Social Media Content
Category: Copywriting
Category: Driving engagement
Category: Drive Engagement
Category: Social Media

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Keyword Research
Category: Web Analytics and SEO
Category: Content Optimization
Category: Blogs
Category: Web Presence
Category: Digital Marketing Tools
Category: Digital Marketing
SEO Keyword Research - First Step In Your SEO Campaign

SEO Keyword Research - First Step In Your SEO Campaign

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Google Analytics
Category: Search Engine Marketing
Category: Case Studies
Category: Marketing
Category: Digital Marketing Tools
Category: Search Engine Optimization
Category: Competitive Analysis
Category: Web Analytics
On-Page SEO

On-Page SEO

Course 16, 4 hours

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Blogs
Category: Content Optimization
Category: Keyword Research
Category: Content Creation
Category: Digital Marketing Tools
Category: Web Analytics and SEO
Category: Generative AI
Category: Copywriting
Category: Search Engine Optimization
Category: Web Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
117 Courses19,570 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."