Market Research: Analyze, Apply & Evaluate

This course is part of Market Research & Business Intelligence Mastery Specialization

Instructor: EDUCBA

Access provided by Kalinga Institute of Industrial Technology

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply PESTLE and SWOT frameworks for market assessment.
Design and execute structured market research processes.
Analyze data to generate actionable business insights.

Skills you'll gain

Details to know

Shareable certificate

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Assessments

8 assignments

Taught in English

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Build your subject-matter expertise

This course is part of the Market Research & Business Intelligence Mastery Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By completing this course, learners will be able to define market research, analyze company identity, formulate research objectives, apply analytical frameworks, and evaluate impact for strategic decision-making. The course takes learners through a practical case study on technology intelligence and licensing solutions in Europe, making it highly relevant and applied.

Learners will gain hands-on experience in using PESTLE, SWOT, and geo-assessment tools to interpret market conditions. They will also learn how to design research architecture, follow systematic processes, and structure reports that communicate insights effectively. Unlike generic theory-based courses, this program emphasizes real-world application through a step-by-step case study that mirrors industry practices. By the end of the course, learners will be equipped to conduct professional-level market research, generate actionable insights, and make informed business recommendations. This unique combination of theory, frameworks, and live case application ensures learners can directly apply their knowledge in professional settings.

This module introduces the foundations of the case study by exploring the basics of market research, the company profile, and its identity. Learners will analyze the company’s vision, mission, milestones, and business verticals to establish context. The module emphasizes defining objectives, making key observations, and shaping an initial strategy to guide the market research journey.

What's included

9 videos4 assignments

9 videos Total 69 minutes

Case Study Introduction 4 minutes
Market Research Definition 9 minutes
Company Overview 4 minutes
Company Vision and Mission Statement 9 minutes
Company IRIC Mileposts 8 minutes
Company Business Verticals 14 minutes
Objective 9 minutes
Key Observations 6 minutes
Market Research Strategy 7 minutes

4 assignments Total 60 minutes

Foundations of Market Research Case Study 30 minutes
Introduction to Market Research 10 minutes
Company Identity and Milestones 10 minutes
Objectives and Key Insights 10 minutes

This module presents analytical frameworks and research models used in the case study. Learners will explore geo assessment, audits, PESTLE, market analysis, and SWOT to understand internal and external influences. The module further explains the architecture and process of market research, guiding learners to structure reports, conduct evaluations, and measure impact effectively.