In this course, you’ll learn what B2C selling is all about, how to identify your ideal customer, and why product knowledge and effective communication are key to closing sales. We’ll cover essential techniques to help you seal deals confidently. I’ll guide you through these foundational concepts with engaging, easy-to-follow discussions and short videos. Plus, interactive visual aids will make learning the concepts more enjoyable and accessible.

Business-to-Consumer (B2C) Sales Strategies and Techniques

Business-to-Consumer (B2C) Sales Strategies and Techniques
This course is part of Sales Excellence Specialization


Instructors: Pavi Narayanan
Access provided by Xavier School of Management, XLRI
2,456 already enrolled
20 reviews
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What you'll learn
Demonstrate an understanding of B2C Sales and identify relevant examples.
Apply strategies to identify your target audience.
Demonstrate effective communication and product knowledge to build consumer trust.
Apply basic sales techniques to convert prospects into customers.
Skills you'll gain
- Brand Loyalty
- Customer Engagement
- Rapport Building
- Sales Strategy
- Closing (Sales)
- Product Knowledge
- Target Audience
- Verbal Communication Skills
- Business-To-Consumer
- Selling Techniques
- Persona Development
- Sales Prospecting
- Customer Relationship Building
- Oral Expression
- Sales
- Communication
- Target Market
- General Sales Practices
- Customer Retention
Details to know

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Reviewed on May 10, 2025
I liked the discussion and comparison of B2B and B2C sales, even though this is a course on B2C sales.




