Coursera

Professional Sales Mastery Specialization

Coursera

Professional Sales Mastery Specialization

Build AI-Powered Sales Excellence.

Develop expertise from foundational selling through AI-enhanced strategies and sales leadership.

Fatimata Hane
Khristian Serrano
Starweaver

Instructors: Fatimata Hane

Access provided by Alliance University

Get in-depth knowledge of a subject

from 391 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 391 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Execute end-to-end sales processes from prospecting through closing, using consultative selling and stakeholder management for enterprise deals.

  • Leverage AI tools including generative AI and automation platforms to enhance prospecting, personalization, and sales productivity by 40%+.

  • Lead high-performance sales teams with data-driven strategies, performance metrics, and revenue optimization techniques for sustainable growth.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

January 2026

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Coursera

Specialization - 7 course series

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

Skills you'll gain

Category: Overcoming Objections
Category: Selling Techniques
Category: Closing (Sales)
Category: Sales Process
Category: Communication Strategies
Category: Sales
Category: Customer Engagement
Category: Sales Prospecting
Category: Cold Calling
Category: Sales Presentation
Category: Lead Generation
Category: Customer Relationship Building
Category: Telephone Skills
Category: Active Listening
B2B and Territory Sales Strategies and Techniques

B2B and Territory Sales Strategies and Techniques

Course 2, 3 hours

What you'll learn

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

Skills you'll gain

Category: Customer Relationship Management
Category: Sales Strategy
Category: Sales Territory Management
Category: Consultative Selling
Category: Sales
Category: Sales Management
Category: Selling Techniques
Category: Negotiation
Category: Sales Process
Category: Sales Training
Category: Market Research
Category: Competitive Intelligence
Category: Regional Sales
Category: B2B Sales
Category: Market Analysis
Sales Methodologies Applicable to Enterprise Sales

Sales Methodologies Applicable to Enterprise Sales

Course 3, 4 hours

What you'll learn

Skills you'll gain

Category: Enterprise Sales
Category: Consultative Selling
Category: Influencing
Category: B2B Sales
Category: Specialized Sales
Category: Stakeholder Engagement
Category: Sales Training
Category: Sales Process
Category: Stakeholder Management
Category: Selling Techniques
Category: Sales Strategy
Category: Prospecting and Qualification
Category: Sales
CRO Excellence: Leading High-Performance Sales Teams

CRO Excellence: Leading High-Performance Sales Teams

Course 4, 3 hours

What you'll learn

Skills you'll gain

Category: Customer Insights
Category: Business Metrics
Category: Sales Enablement
Category: Business Leadership
Category: Performance Measurement
Category: Organizational Effectiveness
Category: Business Risk Management
Category: Case Studies
Category: Data-Driven Decision-Making
Category: Strategic Leadership
Agentic AI Content for Practitioners  (Teams: Sales)

Agentic AI Content for Practitioners (Teams: Sales)

Course 5, 3 hours

What you'll learn

Skills you'll gain

Category: Sales Strategy
Category: Proposal Development
Category: Sales Management
Category: Sales Presentations
Category: Customer Relationship Management
Category: Sales
Category: Agentic systems
Category: Automation
Category: Case Studies
Category: AI Enablement
Category: Real Time Data
Category: Competitive Intelligence
Category: Customer Analysis
Category: AI Personalization
GenAI for Sales Teams

GenAI for Sales Teams

Course 6, 3 hours

What you'll learn

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

Category: Responsible AI
Category: Sales Strategy
Category: Customer Engagement
Category: Sales Management
Category: Sales Enablement
Category: Generative AI Agents
Category: Data-Driven Decision-Making
Category: AI Enablement
Category: Customer experience improvement
Category: Sales Development
Category: Sales
Category: Sales Process
Category: Sales Operations

What you'll learn

  • Leverage Lemlist for AI-driven prospecting, enhancing outreach efficiency with dynamic personalization and automated follow-ups.

  • Design and implement sales funnels by integrating Lemlist with Hubspot, improving lead management and conversion.

  • Use Claude AI to generate and optimize personalized content for LinkedIn and email, boosting B2B prospecting effectiveness.

Skills you'll gain

Category: LinkedIn
Category: HubSpot CRM
Category: Email Automation
Category: Sales Prospecting
Category: Sales Pipelines
Category: Performance Analysis
Category: Sales Process
Category: AI Personalization
Category: Anthropic Claude
Category: Marketing Automation
Category: B2B Sales
Category: Campaign Management
Category: Artificial Intelligence
Category: Customer Relationship Management (CRM) Software
Category: Lead Generation
Category: Prompt Engineering

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Fatimata Hane
Coursera
1 Course11,335 learners
Khristian Serrano
6 Courses8,375 learners
Starweaver
Coursera
554 Courses1,055,539 learners

Offered by

Coursera

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."