Back to Business Metrics for Data-Driven Companies
Duke University

Business Metrics for Data-Driven Companies

In this course, you will learn best practices for how to use data analytics to make any company more competitive and more profitable. You will be able to recognize the most critical business metrics and distinguish them from mere data. You’ll get a clear picture of the vital but different roles business analysts, business data analysts, and data scientists each play in various types of companies. And you’ll know exactly what skills are required to be hired for, and succeed at, these high-demand jobs. Finally, you will be able to use a checklist provided in the course to score any company on how effectively it is embracing big data culture. Digital companies like Amazon, Uber and Airbnb are transforming entire industries through their creative use of big data. You’ll understand why these companies are so disruptive and how they use data-analytics techniques to out-compete traditional companies.

Status: Business Analytics
Status: Business Process Improvement
Course8 hours

Featured reviews

JJ

5.0Reviewed Feb 26, 2017

It's the first course from the specification, which makes us better understand the necessary business metrics for data-driven companies, and it is a good entry for following modules. Help me a lot.

DG

5.0Reviewed Aug 19, 2017

This was a great introductory course. I took this up to get a better perspective of business analysis and i can say with surety that it served a lot of purpose. Thanks Coursera and Duke Professor.

JH

5.0Reviewed Jun 13, 2018

I very much enjoyed this course, which helped me build the knowledge foundation of business metrics and other basics. The capstone is very helpful for me to have a taste of business case analytics.

SM

5.0Reviewed Jan 13, 2018

Superb insight gains from the world of analytical. Course have advance my skill in incredible 4 weeks of time. Great work from Duke University. Special thanks to Daniel Egger & Jana Schaich Borg.

JN

5.0Reviewed Apr 25, 2020

Great introduction and foundation on how to think about and conceptualize business metrics. I really needed this and it helps when thinking about what metrics would be useful for where I work.

TU

5.0Reviewed Jul 10, 2020

"Business Metrics for Data Driven Companies" is a perfect course to start off with. The basic concepts are very well explained with great examples. I thoroughly enjoyed this course. Thank You!

HP

5.0Reviewed Feb 24, 2016

One of the best courses I've taken through Coursera, but also one of the most enjoyed courses. I'd recommend this course for those interested in learning business metrics and business analysis.

TS

5.0Reviewed Jan 21, 2021

Though this course I have learned a lot about Business Metrics, and key function of Business analysis role etc.It is very good introduction for the specialization of Analytic Techniques for Business.

MB

5.0Reviewed Oct 20, 2024

This was really so much fun. The slides and format are exceptional. I'm so highly engaged in this learning experience, it's great to learn from people who are genuinely thrilled by the work they do.

HQ

5.0Reviewed Oct 1, 2020

Very interesting course! I learnt a lot about business metrics. Things I didn't known. Now I am able to understand better the business strategies. Practical. Easy to follow and very well explained!

CV

5.0Reviewed Mar 27, 2017

Very good class for those who already have a bit of business analytics knowledge, good buildup to class: starts of slowly with terminology and builds to more technical analyses. Great overall!

RC

5.0Reviewed Sep 2, 2019

Really well-explained with good cases analysis. The slow speaking speed adds more flexibility as users can have the options to speed up while choose 1x speed the point where they need slow down

All reviews

Showing: 20 of 1,712

James Burnett
2.0
Reviewed Mar 18, 2016
Santiago Hunt
2.0
Reviewed Jun 30, 2019
Abuzer Bin Rasool
5.0
Reviewed Apr 20, 2020
dhruv gupta
5.0
Reviewed Aug 20, 2017
Khaled Othman Salem
5.0
Reviewed Dec 30, 2021
JingZ
5.0
Reviewed Feb 27, 2017
Deleted Account
5.0
Reviewed Oct 3, 2016
Cainon Leeds
5.0
Reviewed Feb 18, 2016
Oleksii Kosianchuk
4.0
Reviewed Feb 17, 2020
Tanmay Aron
2.0
Reviewed May 12, 2020
Varsa Lodha
1.0
Reviewed Jan 13, 2017
Joy Medvecky
1.0
Reviewed May 1, 2018
Sohail Butt
5.0
Reviewed Oct 5, 2017
Zhao Mei
5.0
Reviewed Oct 3, 2018
Alex P
4.0
Reviewed Dec 3, 2018
Hui Ily TAN
5.0
Reviewed Jun 8, 2020
Xuyang Cao
5.0
Reviewed Feb 23, 2017
Oz Farfan
5.0
Reviewed Dec 13, 2015
Сакова Анастасия Александровна
5.0
Reviewed May 1, 2020
Sarah MacLeod
5.0
Reviewed Oct 26, 2015