Turn your passion for social media into a career with job-ready skills and an industry-recognized certification from Meta. Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes.
In this program, you’ll learn how to build a compelling social media presence and run successful advertising campaigns across Facebook and Instagram. Whether you’re new to digital marketing or managing your own channels for your business, this six-course program, developed by experts at Meta and Aptly, will equip you with the skills to grow engaged communities and use social media tools strategically.
You’ll get hands-on experience with platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok and more—and have the opportunity to explore how generative AI is used in social media marketing.
Upon successful completion of this program, you’ll:
Pass a certification exam that validates your skills in digital and social media marketing
Earn the Meta Digital Marketing Associate Certification
Gain a credential that is ACE® recommended, which means you may be eligible for college credit at participating institutions.
Applied Learning Project
Throughout the program, you’ll get to practice your new skills through hands-on projects—giving you real-world experience in social media marketing such as:
Creating a Facebook or Instagram business page
Doing a brand exercise for your business
Creating posts on Facebook and Instagram
Creating a content calendar
Creating a creative brief for your social media ad
Building your own full ad campaign in Meta Ads Manager
Presenting your campaign results
By the end, you’ll have a project-based portfolio that demonstrates your skills to recruiters, potential employers or clients—and sets you apart in the job market. Earning your Meta certification also helps establish your credibility in the industry.
