University of Pennsylvania

Business Analytics Specialization

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions.

Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Access provided by Indonesia Cyber Education Institute

214,884 already enrolled

Get in-depth knowledge of a subject

from 18,399 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 18,399 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1, 14 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Predictive Modeling
Category: Customer Analysis
Category: Customer Insights
Category: Analytics
Category: Model Optimization
Category: Correlation Analysis
Category: Data Collection
Category: Regression Analysis
Category: Revenue Management
Category: Advanced Analytics
Category: Business Marketing
Category: Customer Data Management
Category: Business Analytics
Category: Marketing Analytics
Category: Data-Driven Marketing
Category: Consumer Behaviour
Operations Analytics

Operations Analytics

Course 2, 12 hours

What you'll learn

Skills you'll gain

Category: Risk Analysis
Category: Forecasting
Category: Simulation and Simulation Software
Category: Business Modeling
Category: Decision Making
Category: Decision Tree Learning
Category: Strategic Decision-Making
Category: Microsoft Excel
Category: Spreadsheet Software
Category: Descriptive Analytics
Category: Risk Modeling
Category: Operational Analysis
Category: Predictive Analytics
Category: Analytics
Category: Operations Management
Category: Supply Chain Planning
Category: Demand Planning
Category: Predictive Modeling
Category: Business Analytics
Category: Data Analysis
People Analytics

People Analytics

Course 3, 11 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Talent Management
Category: Performance Analysis
Category: Organizational Effectiveness
Category: Analytics
Category: Staff Management
Category: Employee Performance Management
Category: Human Resources Management and Planning
Category: Performance Measurement
Category: Workforce Planning
Category: Collaboration
Category: Performance Management
Category: Performance Appraisal
Category: Social Network Analysis
Category: Workforce Management
Category: Human Resource Strategy
Category: People Management
Category: Data-Driven Decision-Making
Category: Performance Metric
Category: Human Resources
Accounting Analytics

Accounting Analytics

Course 4, 12 hours

What you'll learn

Skills you'll gain

Category: Financial Analysis
Category: Financial Statement Analysis
Category: Financial Forecasting
Category: Performance Measurement
Category: Operational Performance Management
Category: Accruals
Category: Financial Data
Category: Corporate Accounting
Category: Operational Analysis
Category: Analytics
Category: Business Metrics
Category: Corporate Finance
Category: Process Optimization
Category: Corporate Strategy
Category: Financial Accounting
Category: Advanced Analytics
Category: Accounting
Category: Balance Sheet
Category: Financial Statements
Category: Finance
Business Analytics Capstone

Business Analytics Capstone

Course 5, 16 hours

What you'll learn

Skills you'll gain

Category: Business Strategy
Category: Strategic Decision-Making
Category: People Analytics
Category: Operational Efficiency
Category: Analytics
Category: Peer Review
Category: Digital Advertising
Category: Business Metrics
Category: Operations
Category: Performance Measurement
Category: Analysis
Category: Data Strategy
Category: Presentations
Category: Data Analysis
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Online Advertising
Category: Marketing Strategies
Category: Strategic Thinking
Category: Marketing Analytics

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course129,284 learners
Sergei Savin
University of Pennsylvania
2 Courses179,384 learners

Offered by

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."