Back to Research Methodologies
Queen Mary University of London

Research Methodologies

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography.

Status: Research Methodologies
Status: Case Studies
BeginnerCourse20 hours

Featured reviews

WP

5.0Reviewed Nov 28, 2023

The course is very informative and guides you well through research methodologies as a beginner.

MS

5.0Reviewed Jul 29, 2024

The corse is very well structured , planned and executed .Very professional in nature . Highly innovative.

PR

5.0Reviewed Jun 12, 2025

Apart from this Research project I have achieved an abundant knowledge of in depth market research opportunities and gained a valuable insights in the era of investigations.

OM

5.0Reviewed Mar 17, 2025

I am sure this course very valuable and all student before doing dissertation should presented additionally withe the college subject , it will be very helpful for them .

ZK

5.0Reviewed Aug 13, 2023

I have completed thhe courses but last graded system is not completed .Kindly take eye on this

KR

5.0Reviewed Nov 15, 2023

Excellent coverage of the topics. It is of great help to budding research scholars like me. Thank you.

RC

5.0Reviewed Jul 18, 2025

In this I have got more knowledge about research methodology and its completely change my perspective, I want to thank the MUJ team and Coursera learning which provides me such a great concept.

HN

5.0Reviewed Oct 4, 2025

Very helpful course to start with the research work. Very well explained. Thank you.

MV

4.0Reviewed Nov 16, 2023

Please review my work and I will do the same In fact, I have been working on reviewing since I completed this course

JS

5.0Reviewed Oct 10, 2025

wonderful informative course and it must helps to the scholars and persons those who engaged in research

SC

5.0Reviewed Nov 20, 2023

Certainly this is wonderful course those who would like to do research in different fields . this course covers all types of methods of doing systematic research .

YS

5.0Reviewed Jan 22, 2026

it was very useful in understanding the key concept to apply in my personal research approach

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