University of Pennsylvania

Business Analytics Specialization

University of Pennsylvania

Business Analytics Specialization

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Noah Gans
Sergei Savin
Senthil Veeraraghavan

Instructors: Noah Gans

Access provided by Martin Luther Christian University

211,212 already enrolled

Get in-depth knowledge of a subject

from 18,380 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 18,380 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Explain how data is used for recruiting and performance evaluation

  • Model supply and demand for various business scenarios

  • Solve business problems with data-driven decision-making

  • Understand the tools used to predict customer behavior

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics

Customer Analytics

Course 1 14 hours

What you'll learn

Skills you'll gain

Category: Predictive Analytics
Category: Descriptive Analytics
Category: Customer Insights
Category: Data-Driven Decision-Making
Category: Customer Analysis
Category: Market Research
Category: Data Collection
Category: Process Optimization
Category: Business Analytics
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Regression Analysis
Category: Analytics
Operations Analytics

Operations Analytics

Course 2 12 hours

What you'll learn

Skills you'll gain

Category: Decision Making
Category: Business Modeling
Category: Simulation and Simulation Software
Category: Descriptive Analytics
Category: Risk Analysis
Category: Forecasting
Category: Operational Analysis
Category: Analytics
Category: Inventory and Warehousing
Category: Operations Research
Category: Predictive Analytics
Category: Demand Planning
Category: Data Analysis
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Business Intelligence
Category: Business Operations
Category: Supply Chain Planning
Category: Process Optimization
Category: Operations Management
People Analytics

People Analytics

Course 3 11 hours

What you'll learn

Skills you'll gain

Category: People Analytics
Category: Network Analysis
Category: Performance Analysis
Category: Organizational Effectiveness
Category: Talent Management
Category: Analytics
Category: Predictive Analytics
Category: Human Resource Strategy
Category: Employee Performance Management
Category: Human Capital
Category: Workforce Management
Category: Data-Driven Decision-Making
Category: Collaboration
Category: Performance Management
Category: Employee Retention
Category: Performance Measurement
Category: Human Resources
Category: Data Analysis
Accounting Analytics

Accounting Analytics

Course 4 12 hours

What you'll learn

Skills you'll gain

Category: Financial Forecasting
Category: Financial Statement Analysis
Category: Predictive Analytics
Category: Predictive Modeling
Category: Financial Analysis
Category: Fraud detection
Category: Key Performance Indicators (KPIs)
Category: Financial Accounting
Category: Anomaly Detection
Category: Advanced Analytics
Category: Operational Analysis
Category: Business Metrics
Category: Analytics
Category: Finance
Category: Process Optimization
Category: Financial Data
Category: Corporate Strategy
Category: Accounting
Category: Return On Investment
Business Analytics Capstone

Business Analytics Capstone

Course 5 16 hours

What you'll learn

Skills you'll gain

Category: Business Strategies
Category: Business Analytics
Category: Operations
Category: Marketing
Category: Operational Efficiency
Category: Performance Measurement
Category: Business Metrics
Category: Analysis
Category: Data Analysis
Category: Peer Review
Category: Advertising
Category: Marketing Analytics
Category: Problem Management
Category: Presentations
Category: Digital Advertising
Category: Data-Driven Decision-Making

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Noah Gans
University of Pennsylvania
1 Course 128,568 learners
Sergei Savin
University of Pennsylvania
2 Courses 178,096 learners

Offered by

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."