Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Kennesaw State University

Get in-depth knowledge of a subject

from 25 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 25 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Digital Marketing
Category: Business Planning
Category: Business Marketing
Category: Strategic Marketing
Category: Marketing Planning
Category: Growth Strategies
Category: Target Market
Category: Marketing Effectiveness
Category: Marketing Strategy and Techniques
Category: Advertising
Category: Marketing Strategies
Category: Marketing
Category: Customer Retention
Category: Digital Advertising
Category: Customer Acquisition Management
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Marketing
Category: Target Market
Category: Customer Analysis
Category: Persona Development
Category: Estimation
Category: Target Audience
Category: Marketing Strategy and Techniques
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Product Promotion
Category: Community Development
Category: Social Media
Category: Target Audience
Category: Social Media Marketing
Category: Brand Awareness
Category: Content Marketing
Category: Promotional Strategies
Category: Online Advertising
Category: Blogs
Category: Advertising
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Subcontracting
Category: Drive Engagement
Category: Content Strategy
Category: Content Creation
Category: Advertising Campaigns
Category: Social Media Management
Category: Digital Advertising
Category: Advertising
Category: Social Media Marketing
Category: Social Media Content
Category: Social Media Campaigns
Category: Social Media Strategy
Category: Instagram
Category: Marketing Automation
Category: Facebook

What you'll learn

Skills you'll gain

Category: Advertising
Category: Marketing Strategies
Category: Promotional Strategies
Category: Social Media Strategy
Category: Digital Advertising
Category: Paid media
Category: Product Promotion
Category: Online Advertising
Category: Social Media Marketing
Category: Social Media Content
Category: TikTok
Category: Case Studies
Category: Content Creation
Category: Driving engagement
Category: Social Media
Category: Growth Strategies
Category: Advertising Campaigns

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Online Advertising
Category: Driving engagement
Category: Advertising
Category: Marketing
Category: Drive Engagement
Category: Branding
Category: Social Media Content
Category: Content Creation
Category: Digital Marketing Tools
Category: Social Media
Category: Digital Advertising
Category: Social Media Campaigns
Category: Social Media Management
Category: Advertising Campaigns
Category: Copywriting
Category: Professional Networking
Category: Social Media Strategy

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Promotions and Campaigns
Category: Content Creation
Category: Social Media Strategy
Category: Branding
Category: User Feedback
Category: Social Media Content
Category: Brand Marketing
Category: Brand Awareness
Category: Web Presence
Category: Drive Engagement
Category: Product Promotion
Category: Social Media
Category: Marketing
Category: Driving engagement
Category: Promotional Strategies
Category: Product Marketing

What you'll learn

Skills you'll gain

Category: Facebook
Category: Social Media Marketing
Category: Drive Engagement
Category: Content Creation
Category: Digital Advertising
Category: Promotional Strategies
Category: Social Media Content
Category: Social Media Campaigns
Category: Meta Ads Manager
Category: Marketing
Category: Advertising Campaigns
Category: Social Media Management
Category: Customer Engagement
Category: Driving engagement
Category: Advertising
Category: Copywriting
Category: Instagram
Category: Online Advertising
Category: Event Marketing
Category: Social Media Strategy
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: User Feedback
Category: Data-Driven Marketing
Category: Survey Creation
Category: Marketing Strategies
Category: Data-Driven Decision-Making
Category: Surveys
Category: User Research
Category: Marketing
Category: Marketing Psychology
Category: Market Research
Category: Target Audience
Category: Key Performance Indicators (KPIs)
Category: Market Analysis
Category: Google Analytics
Category: Business Research
Category: Customer Analysis
Category: Market Intelligence
Category: Target Market
Category: Performance Measurement
Category: Consumer Behaviour
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Social Media Marketing
Category: Content Creation
Category: Social Media Strategy
Category: Product Promotion
Category: Content Strategy
Category: Digital Advertising
Category: Video Production
Category: Performance marketing
Category: Marketing Strategies
Category: Web Analytics and SEO
Category: Online Advertising
Category: Driving engagement
Category: Promotional Strategies
Category: Paid media
Category: Strategic Partnership
Category: Live Streaming
Category: Content Optimization
Category: Keyword Research
Category: Social Media Content
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Target Audience
Category: Growth Strategies
Category: Advertising
Category: Google Ads
Category: Digital Advertising
Category: Video Production
Category: Performance marketing
Category: Drive Engagement
Category: Advertising Campaigns
Category: Copywriting
Category: Campaign Management
Category: Online Advertising

What you'll learn

Skills you'll gain

Category: Promotional Strategies
Category: Web Presence
Category: Public Relations
Category: Blogs
Category: Earned Media
Category: Brand Awareness
Category: Podcasting
Category: Brand Management
Category: Search Engine Optimization
Category: Product Promotion
Category: Media Relations
Category: Lead Generation

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Promotional Strategies
Category: Drive Engagement
Category: Content Creation
Category: Copywriting
Category: Social Media Campaigns
Category: Social Media Marketing
Category: Shared Media
Category: Social Media Content
Category: Content Strategy
Category: Social Media
Category: Driving engagement
Category: Content Performance Analysis
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Keyword Research
Category: Digital Marketing
Category: Content Optimization
Category: Blogs
Category: Web Presence
Category: Web Analytics and SEO
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Marketing Strategies
Category: Market Research
Category: Content Optimization
Category: Google Analytics
Category: Search Engine Optimization
Category: Search Engine Marketing
Category: Web Analytics and SEO
Category: Web Analytics
Category: Digital Marketing Tools
Category: Competitive Analysis
Category: Target Market
On-Page SEO

On-Page SEO

Course 16, 5 hours

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Content Creation
Category: Blogs
Category: Web Analytics and SEO
Category: Digital Marketing Tools
Category: Search Engine Optimization
Category: Content Optimization
Category: Generative AI
Category: Copywriting
Category: Sales Strategy
Category: Keyword Research
Category: Web Content

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
124 Courses50,192 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

avg. across 16 courses

  • 5 stars

    86.11%

  • 4 stars

    5.55%

  • 3 stars

    2.77%

  • 2 stars

    0%

  • 1 star

    5.55%

LZ
Course: 2026 Instagram Marketing: Viral Algorithms Plus Ads

Reviewed on May 18, 2026

LZ
Course: How I Got 1k Followers In 1 Day: TikTok Marketing & Ads

Reviewed on May 18, 2026

LZ
Course: Twitter Marketing And Ads: 1000% Engagement And Followers

Reviewed on May 28, 2026