AI for Marketing

AI for Marketing

Instructor: AI CERTs Team

Access provided by Kyiv National Economic University named after Vadim Hetman

8 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

8 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

7 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Design AI-Driven Marketing Campaigns: Create targeted campaigns using AI insights to improve engagement and conversions in real scenarios.
Optimize Performance with Data and Automation: Analyze campaign data, automate workflows, and improve ROI using AI-powered tools and insights.
Build Personalized Customer Experiences: Segment audiences and deliver tailored content across channels using AI-driven marketing approaches.
Measure and Improve Marketing ROI: Track performance, predict outcomes, and refine campaigns using data-driven insights.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 8 modules in this course

Modern marketers are expected to deliver personalized campaigns, optimize performance in real time, and prove ROI. This is where AI Marketing becomes a practical advantage in real business environments.

In this course, you will learn how to apply AI across real marketing workflows such as campaign optimization, audience targeting, content creation, and performance analytics. Instead of focusing on theory, the program shows how marketers use AI tools to improve conversions, automate repetitive tasks, and make faster data-driven decisions across modern marketing environments. You will work with real-world use cases across social media, email marketing, and multichannel campaigns. From building personalized customer journeys to improving campaign performance, you will develop hands-on capabilities to learn AI marketing strategies that drive measurable results. By the end of the course, you will be able to design AI-powered campaigns, optimize marketing spending, and use predictive insights to improve engagement. This ai marketing course prepares you to lead modern marketing initiatives and execute effective AI-driven marketing strategies in a data-driven landscape. Enroll in AI Marketing course today to build AI-driven campaigns, improve ROI, and accelerate your marketing career.

Introduces the fundamentals of Artificial Intelligence and its growing role in modern marketing. This module covers key AI concepts, marketing applications, AI-powered tools, and how businesses can use AI to enhance customer engagement, improve efficiency, and make data-driven marketing decisions.

What's included

4 videos1 assignment1 plugin

Explores how AI enables smarter content creation, optimization, and personalized customer experiences. Learners will understand AI-driven content recommendations, audience segmentation, automated content generation, and personalization techniques that help marketers deliver relevant messages to target audiences.

What's included

4 videos1 assignment1 plugin

Examines the use of AI to optimize social media and email marketing campaigns. This module covers AI-powered audience insights, social listening, content scheduling, campaign automation, email personalization, and strategies for improving engagement and conversion rates.

What's included

2 videos1 assignment1 plugin

Focuses on how AI transforms marketing analytics by enabling advanced data processing, customer behavior analysis, predictive insights, and performance measurement. Learners will explore how AI helps marketers identify trends, optimize campaigns, and make informed strategic decisions.

What's included

4 videos1 assignment1 plugin

Addresses responsible AI usage in marketing, including data privacy, transparency, consumer trust, algorithmic bias, and ethical challenges in automated decision-making. This module highlights best practices for using AI while maintaining fairness, compliance, and customer confidence.

What's included

3 videos1 assignment1 plugin

Guides learners in developing effective marketing strategies powered by AI. This module covers identifying business objectives, selecting appropriate AI tools, integrating AI into marketing workflows, measuring outcomes, and creating scalable AI-enabled marketing plans.

What's included

3 videos1 assignment1 plugin

Explores how AI can be integrated across multiple marketing channels to create cohesive customer experiences. Learners will understand AI applications in campaigns involving websites, social media, email, advertising platforms, and customer relationship management systems to improve reach and effectiveness.