Track Brand Awareness

This course is part of CRM, Project Management & Omnichannel Strategy Specialization

Instructor: LearningMate

Access provided by Lam Research

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learners will deploy a brand awareness tracker, integrate data into a BI dashboard, and analyze metrics to propose data-driven strategies.

Skills you'll gain

Tools you'll learn

Dashboard

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments¹

AI Graded see disclaimer

Taught in English

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Build your subject-matter expertise

This course is part of the CRM, Project Management & Omnichannel Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Track Brand Awareness is an intermediate-level course designed for marketing professionals, brand managers, and data analysts who want to translate brand tracking data into a decisive competitive strategy. In today's market, simply having data isn't enough; success depends on your ability to deploy robust tracking systems, interpret the signals that matter, and act on them with confidence. This course provides a comprehensive playbook to do just that.

You will learn to configure and manage a brand awareness tracker simulation using the methodologies of industry-leading tools like the YouGov BrandIndex. Through hands-on activities, you will practice integrating raw data into a dynamic Looker Studio dashboard to create a single source of truth for your team. The curriculum then moves from setup to strategy, focusing on how to analyze movement in key metrics like unaided awareness. Using real-world case studies from brands like Airbnb and Oatly, you'll learn to differentiate between minor fluctuations and significant trends, diagnose competitive gaps, and formulate data-driven strategic levers—including influencer, PR, and event activations—to enhance your market position. Familiarity with basic marketing principles and data concepts is recommended to succeed in this course. By the end of this course, you won't just be reporting on numbers; you'll be shaping the narrative they tell, equipped to build a more resilient and responsive brand.

This module lays the essential groundwork for effective brand tracking. Learners will explore why continuous, integrated data monitoring is a game-changer in modern marketing. You will get hands-on with the mechanics of setting up a simulated brand tracker, defining key metrics, and channeling that data into a user-friendly Looker Studio dashboard. The focus is on building a reliable, real-time data pipeline that serves as the single source of truth for strategic decision-making.

What's included

2 videos1 reading2 assignments

With a functional dashboard in place, this module shifts focus from implementation to interpretation and strategy. Learners will discover how to analyze brand tracking data to distinguish meaningful signals from routine noise. You will practice identifying competitive threats and opportunities in the data and, most importantly, develop and propose concrete, data-driven strategic levers—influencer, PR, and event activations—to close gaps and enhance brand positioning, directly reflecting the skills used by innovative brands like Oatly.