Emory University

Generative AI in Marketing

Emory University

Generative AI in Marketing

This course is part of AI for Marketing Specialization

David Schweidel

Instructor: David Schweidel

Access provided by Ecole Supérieure des Industries du Textile et de l'Habillement

3,577 already enrolled

Gain insight into a topic and learn the fundamentals.

20 reviews

Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.

20 reviews

Beginner level
No prior experience required
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This module will introduce learners to generative AI. You will learn to use generative AI tools and apply them to common marketing tasks.

What's included

2 videos3 readings1 assignment1 discussion prompt

In this module, we will look at two popular forms of generative AI. We will first examine chatbots that are powered by large language models (LLMs). We will then look at image generative models. This model provides instruction into how to use these tools, as well as examples so that you can begin experimenting with generative AI on your own.

What's included

5 videos3 readings1 assignment1 discussion prompt

There is tremendous potential for generative AI to affect the way that marketing is done. But, is it worth it? In this module, we examine some of the issues that may give marketers pause about turning to generative AI.

What's included

1 video6 readings1 peer review2 discussion prompts

Building on the previous modules, this module examine how generative AI can be used by marketers for the purpose of attracting and engaging customers. Examples are provided for different digital marketing tactics to demonstrate both the improved efficacy of creating content using generative AI, as well as the reduced costs.

What's included

3 videos3 readings1 assignment

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Instructor

Instructor ratings
(5 ratings)
David Schweidel
Emory University
11 Courses78,505 learners

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Emory University

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Reviewed on Aug 18, 2025

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