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Copenhagen Business School

Strategic Management

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

Status: Global Marketing
Status: Business Strategies
Course11 hours

Featured reviews

SM

4.0Reviewed Dec 27, 2023

A few resources and materials were not available during the time of study. Either the links were expired or the links were blank with zero content. So would request you to please revise the contents

JC

5.0Reviewed May 17, 2020

Really loved this course. The CBS and Robert Austin do a fantastic job of breaking down the history and theories of Strategic Management. The course is concise, digestible and enjoyable.

EK

5.0Reviewed Jun 24, 2025

This course provided a powerful blend of strategic thinking, real-world application, and creative problem-solving—enhancing my ability to have a profound understanding of the function of the strategy.

NF

4.0Reviewed Feb 10, 2020

The course is helping you to understand the philosophy, but it is too theoretical. It doesn't provide you with practical tools. If I didn't get the discount, I would not pay to get the certificate.

JV

5.0Reviewed Apr 11, 2020

The course provides a good foundation for the most famous strategy concepts. I have appreciated the capstone project which gives you the opportunity to apply the theories learned in the first 3 weeks.

TV

5.0Reviewed Sep 20, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

EJ

5.0Reviewed Nov 15, 2020

This course is very insightful! It's a great example of studying theory by challenging and applying it through critical thinking. Thanks to Prof. Rob Austin and Coursera for offering this!

QI

5.0Reviewed May 11, 2021

Although I am a strategic management practitioner, this course is the best introductory course for beginners as the content delivered by the professor resonates with the quality provided therein.

W

5.0Reviewed Jun 6, 2020

It's very useful course .. but not an easy course by the way .... I got a lot of useful information about which managerial strategyes I should follow or apply and how to aviod past strateg

SN

5.0Reviewed May 12, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

WB

5.0Reviewed Nov 12, 2020

I am so happy for this course. It is a very high quality and interesting course. I have learnt a lot and can recommend to anyone interested in innovation strategy. Gets better with every lesson!

BP

5.0Reviewed Mar 8, 2016

This is the essential course for understanding basics and importance of business strategy. Also the language used in the course is simple English so thos who are not good in English, don't worry.

All reviews

Showing: 20 of 1,020

Mohammad Amr
5.0
Reviewed Nov 3, 2015
Thomas Vartanian
5.0
Reviewed Sep 21, 2016
Chinma Ekeanyanwu
5.0
Reviewed May 20, 2020
Shrish Nayak
5.0
Reviewed May 13, 2017
Sohail Butt
5.0
Reviewed Sep 7, 2017
Andrea Giehl
3.0
Reviewed Jun 28, 2020
Pietro greppi
2.0
Reviewed Sep 22, 2019
Stephen R
1.0
Reviewed Oct 4, 2015
Kevin Cahill
5.0
Reviewed Feb 16, 2016
Jacopo Ventura
5.0
Reviewed Apr 12, 2020
Sidi Bachir Labiad Mohamed Nafee
5.0
Reviewed Sep 5, 2018
Barry Linetsky
5.0
Reviewed Nov 4, 2019
Guilherme Costa
5.0
Reviewed Oct 7, 2015
Vic Caterina
5.0
Reviewed May 5, 2016
Sujit Sahu
5.0
Reviewed Feb 14, 2016
Sharanya Akella
5.0
Reviewed May 14, 2018
Andrea Díaz
5.0
Reviewed Nov 15, 2022
Kshiti Kolhatkar
5.0
Reviewed Nov 14, 2022
Iiro Uotila
4.0
Reviewed Jan 4, 2022
Paul Naylor
3.0
Reviewed Apr 14, 2023