Behavior Architecture - Understanding Human Behavior

Behavior Architecture - Understanding Human Behavior

Instructor: Fractal Analytics Academy

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7,523 already enrolled

3 modules

Gain insight into a topic and learn the fundamentals.

54 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

54 reviews

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop a better understanding of traditional human behavior theories.
Establish a connection between the human brain and behavior.
Identify the loopholes in traditional human behavior theories.
Assess the importance of different factors that come into play in human decision-making and apply new techniques to influence human behavior.

Skills you'll gain

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Assessments

5 assignments¹

AI Graded see disclaimer

Taught in English

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There are 3 modules in this course

Understanding human behavior is one of the most intriguing yet challenging pursuits. Despite countless theories, we still struggle to decode why people act the way they do. This raises a critical question: Are we failing because we misapply these theories—or because the theories themselves have gaps?

In this course, you’ll explore the fascinating world of human behavior and uncover why traditional approaches often fall short. You’ll examine whether the problem lies in application or theory and discover innovative strategies to better understand and influence human behavior. Designed for beginners and those with some prior knowledge, this course welcomes professionals, students, and enthusiasts from diverse backgrounds. If you’re curious about what drives human decisions and want actionable insights, this course is for you.

In this module, you'll explore the intricate connection between the human brain and behavior. Through an in-depth analysis of traditional human behavior theories, you'll will not only develop a nuanced understanding of established frameworks but also identify their inherent flaws and limitations.

What's included

8 videos6 readings2 assignments

8 videos Total 51 minutes

Course Introduction 2 minutes
Human behavior - An Overview 8 minutes
Why Are We Failing? 6 minutes
Understanding the Human Brain 9 minutes
Consciousness and Decision-making 7 minutes
Unravelling the Non-Conscious 10 minutes
The Human Brain and Sports 4 minutes
Expert talk with Tanya Upadhyay 4 minutes

6 readings Total 170 minutes

Course Syllabus 15 minutes
Shankar Vedantam keynote: "The Hidden Brain" -- Strata + Hadoop 2014 10 minutes
Why Good Leaders Make Bad Decisions 45 minutes
Harsha Unplugged - An Interview with Sachin Tendulkar 10 minutes
Non-conscious Behavior and Sports 30 minutes
Peter McLeod et al. From eye movements to actions: how batsmen hit the ball. 60 minutes

2 assignments Total 40 minutes

Practice Quiz: Behavioral Brain Teaser 10 minutes
Graded Quiz: Brains, Behavior and more 30 minutes

In this module, you'll delve into the intricate world of human decision-making, gaining valuable insights into the multifaceted factors that shape choices. You'll also learn the significance of emotions, context, and heuristics as integral components influencing the decision-making process.

What's included

4 videos2 readings2 assignments1 discussion prompt

4 videos Total 24 minutes

Emotions and decision-making 8 minutes
Understanding emotions 5 minutes
Impact of context 6 minutes
Decoding heuristics 6 minutes

2 readings Total 55 minutes

How emotions work | Neuroscientist Lisa Feldman Barrett 10 minutes
Dominic, B. (2017, July 5). Why no “paan” stains in our metro stations? 45 minutes

2 assignments Total 40 minutes

Practice Quiz: Determinants of Decision 10 minutes
Graded Quiz: Decoding Decision Making 30 minutes

1 discussion prompt Total 15 minutes

Context & Behavior 15 minutes

In this module, you'll gain profound insights for managing and influencing human behavior. You'll be able to apply these techniques and strategies that go beyond conventional approaches, enabling you to understand and influence human behavior the right way.