By the end of this course, learners will be able to define the foundations of Customer Relationship Management (CRM), analyze customer lifecycle stages, differentiate between acquisition and retention strategies, classify customer portfolios, design value-driven experiences, and implement operational CRM tools to optimize sales, marketing, and service performance.
CRM: Analyze, Apply & Optimize Customer Success
CRM: Analyze, Apply & Optimize Customer Success
This course is part of Customer-Centric CRM Strategy and Management Specialization
Instructor: EDUCBA
Access provided by McKinsey
Gain insight into a topic and learn the fundamentals.
19 reviews
9 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze customer lifecycle and CRM strategies.
Differentiate acquisition vs. retention approaches.
Apply CRM tools to optimize business performance.
Skills you'll gain
- Customer Analysis
- Customer Relationship Building
- Customer Relationship Management
- Portfolio Management
- Automation
- Customer Retention
- Customer experience strategy (CX)
- Marketing Automation
- Customer Insights
- Data-Driven Marketing
- Customer experience improvement
- Customer Success Management
- Customer Acquisition Management
- Brand Loyalty
- Value Propositions
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Customer-Centric CRM Strategy and Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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Showing 3 of 19
KS
Reviewed on Dec 13, 2025
The practical case studies were exceptional. They helped translate the analytical concepts into real-world, successful operations.
AW
Reviewed on Dec 7, 2025
I secured a promotion after presenting the CRM optimization plan I developed during this course. It works wonders!
NP
Reviewed on Dec 5, 2025
The best professional development investment this year. It completely transformed how I view our CRM.
