This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by Emerson Electric
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4.6
(16,754 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- Descriptive Analytics
- Predictive Analytics
- Analytics
- Business Analytics
- Business Research
- Peer Review
- Financial Forecasting
- Customer Insights
- People Analytics
- Financial Data
- Data Analysis
- Data-Driven Decision-Making
- Financial Analysis
- Talent Management
- Financial Statement Analysis
- Fraud detection
- Business Analysis
- Marketing Analytics
- Business Intelligence
- Human Resources Management and Planning
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Taught in English
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Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Consumer Behaviour
Category: Data Collection
Category: Data-Driven Decision-Making
Category: Descriptive Analytics
Category: Customer Insights
Category: Customer Analysis
Category: Marketing Strategies
Category: Analytics
Category: Marketing Analytics
Category: Market Research
Category: Marketing
Category: Regression Analysis

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Simulation and Simulation Software
Category: Decision Making
Category: Probability Distribution
Category: Risk Analysis
Category: Microsoft Excel
Category: Forecasting
Category: Decision Tree Learning
Category: Spreadsheet Software
Category: Process Optimization
Category: Operations Management
Category: Business Operations
Category: Analytics
Category: Predictive Analytics
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Demand Planning
Category: Descriptive Analytics
Category: Operational Analysis

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Network Analysis
Category: Predictive Analytics
Category: Performance Analysis
Category: Talent Management
Category: Organizational Effectiveness
Category: Human Resources Management and Planning
Category: Performance Management
Category: Analytics
Category: Data-Driven Decision-Making
Category: Workforce Planning
Category: Employee Retention
Category: Collaboration
Category: Data Analysis
Category: Employee Performance Management

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Fraud detection
Category: Financial Forecasting
Category: Financial Analysis
Category: Predictive Analytics
Category: Business Metrics
Category: Key Performance Indicators (KPIs)
Category: Operational Analysis
Category: Business Analytics
Category: Financial Statement Analysis
Category: Accounting
Category: Return On Investment
Category: Financial Data
Category: Analytics
Category: Finance
Category: Performance Analysis

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Key Performance Indicators (KPIs)
Category: Peer Review
Category: Business Research
Category: Marketing Analytics
Category: Digital Advertising
Category: Data-Driven Decision-Making
Category: Business Strategies
Category: Data Analysis
Category: Business Analysis
Category: Business Intelligence
Category: Performance Measurement
Category: Business Planning
Category: Strategic Planning
Category: Advertising
Category: Business Analytics
Category: Analytics
Category: Business Strategy
Category: Strategic Thinking
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