This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

Business Analytics Specialization


Business Analytics Specialization
Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.



Instructors: Noah Gans
Access provided by National Marine Dredging Company Group
206,261 already enrolled
Get in-depth knowledge of a subject
4.6
(16,767 reviews)
Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Explain how data is used for recruiting and performance evaluation
Model supply and demand for various business scenarios
Solve business problems with data-driven decision-making
Understand the tools used to predict customer behavior
Skills you'll gain
- People Management
- Financial Data
- Data-Driven Decision-Making
- Descriptive Analytics
- Business Research
- People Analytics
- Fraud detection
- Financial Analysis
- Human Capital
- Predictive Analytics
- Business Analytics
- Analytics
- Business Analysis
- Human Resources Management and Planning
- Talent Management
- Financial Statement Analysis
- Peer Review
- Business Intelligence
- Data Analysis
- Marketing Analytics
Details to know

Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills

Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania

Specialization - 5 course series

Customer Analytics
Course 111 hours
What you'll learn
Skills you'll gain
Category: Predictive Analytics
Category: Descriptive Analytics
Category: Data-Driven Decision-Making
Category: Customer Insights
Category: Consumer Behaviour
Category: Customer Analysis
Category: Marketing Strategies
Category: Analytics
Category: Regression Analysis
Category: Marketing
Category: Data Collection
Category: Market Research
Category: Marketing Analytics

Operations Analytics
Course 210 hours
What you'll learn
Skills you'll gain
Category: Simulation and Simulation Software
Category: Forecasting
Category: Microsoft Excel
Category: Decision Tree Learning
Category: Probability Distribution
Category: Decision Making
Category: Risk Analysis
Category: Data-Driven Decision-Making
Category: Business Analytics
Category: Descriptive Analytics
Category: Business Operations
Category: Predictive Analytics
Category: Demand Planning
Category: Operational Analysis
Category: Process Optimization
Category: Analytics
Category: Operations Management
Category: Spreadsheet Software

People Analytics
Course 38 hours
What you'll learn
Skills you'll gain
Category: People Analytics
Category: Talent Management
Category: Network Analysis
Category: Predictive Analytics
Category: Organizational Effectiveness
Category: Performance Analysis
Category: Data-Driven Decision-Making
Category: Analytics
Category: People Management
Category: Human Resources Management and Planning
Category: Human Capital
Category: Workforce Planning
Category: Job Analysis
Category: Employee Retention
Category: Data Analysis
Category: Collaboration
Category: Performance Management

Accounting Analytics
Course 49 hours
What you'll learn
Skills you'll gain
Category: Financial Forecasting
Category: Fraud detection
Category: Predictive Analytics
Category: Financial Analysis
Category: Key Performance Indicators (KPIs)
Category: Financial Data
Category: Financial Statement Analysis
Category: Accounting
Category: Operational Analysis
Category: Return On Investment
Category: Business Metrics
Category: Performance Analysis
Category: Analytics
Category: Finance
Category: Business Analytics

Business Analytics Capstone
Course 513 hours
What you'll learn
Skills you'll gain
Category: Strategic Thinking
Category: Marketing Analytics
Category: Analytics
Category: Performance Measurement
Category: Business Planning
Category: Peer Review
Category: Advertising
Category: Business Strategy
Category: Business Analytics
Category: Key Performance Indicators (KPIs)
Category: Business Intelligence
Category: Data Analysis
Category: Business Analysis
Category: Business Research
Category: Digital Advertising
Category: Data-Driven Decision-Making
Category: Strategic Planning
Category: Business Strategies
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors


Offered by
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."