Digital marketing isn't limited to large brands or online retailers. Organizations of every size use it to connect with customers, build relationships, and drive business growth. In this module, you'll explore how digital marketing influences everyday experiences and examine real-world examples of successful marketing strategies in action. Through AI-powered activities, you'll evaluate how businesses use digital marketing to achieve their goals and strengthen customer engagement. As you move through the module, notice the different ways businesses reach their audiences and consider why some digital marketing efforts are more effective than others.