This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
Marketing Analytics with Meta
Marketing Analytics with Meta
This course is part of multiple programs.
Instructor: Anke Audenaert
Access provided by Martin Luther Christian University
34,899 already enrolled
Gain insight into a topic and learn the fundamentals.
267 reviews
Beginner level
Recommended experience
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
97%
Most learners liked this course
What you'll learn
How to optimize your marketing campaign by evaluating campaign results
How to measure advertising effectiveness with Meta’s testing tools
How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations
Skills you'll gain
- Advertising Campaigns
- Content Performance Analysis
- Social Media Marketing
- Marketing Effectiveness
- Social Media Campaigns
- Advertising
- Data Analysis
- Data-Driven Marketing
- A/B Testing
- Data Presentation
- Presentations
- Marketing Strategies
- Online Advertising
- Paid media
- Campaign Management
- Data-Driven Decision-Making
- Conversion Funnel Analysis
- Marketing Analytics
Tools you'll learn
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
17 assignments
Taught in English
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This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
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Showing 3 of 267
AS
Reviewed on Sep 25, 2023
graded quiz were little bit tough but was good learning experience being a beginner.
MH
Reviewed on Feb 5, 2022
The course helped me to summarize all the knowledge and skills learned during the previous courses within the Program.
AH
Reviewed on Apr 28, 2024
it's a very effective course. Thanks Coursera for giving me opportunities
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Status: AI skills
