By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions.
Digital Marketing Basics
Digital Marketing Basics
Instructor: Anton Voroniuk
Top Instructor
Access provided by Pontificia Universidad Católica del Perú
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
4 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Master social media, email, and SEO tools to reach more people and build long-term loyalty with your customers.
Use web analytics and data to measure your results and make informed decisions that help your business grow.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
6 assignments
Taught in English
Recently updated!
April 2026
See how employees at top companies are mastering in-demand skills
There are 6 modules in this course
Instructor
Instructor ratings
(5 ratings)Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Simplilearn
University of Arizona
Digital Marketing Institute
