University of Maryland, College Park

Program Management and the Art of Communication Specialization

University of Maryland, College Park

Program Management and the Art of Communication Specialization

Master the Communication skills needed to succeed.

William A. Brantley

Instructor: William A. Brantley

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2,261 already enrolled

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Beginner level
No prior experience required
16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 100 reviews of courses in this program

Beginner level
No prior experience required
16 weeks to complete
at 4 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

Details to know

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Taught in English

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Specialization - 5 course series

What you'll learn

  • Craft clear, engaging, and impactful messages that resonate with diverse audiences.

  • Explain the Understanding Triad and its three components—Know-What, Know-How, and Know-Why—to communicate with purpose to stakeholders

  • Design effective feedback loops to confirm audience understanding and improve communication outcomes.

  • Analyze audience characteristics to find the optimal balance of Know-What, Know-How, and Know-Why in your message design.

Skills you'll gain

Category: Communication
Category: Stakeholder Communications
Category: Communication Strategies
Category: Constructive Feedback
Category: Target Audience
Category: Project Management
Category: Stakeholder Engagement
Category: Storytelling
Category: Professional Development
Category: Communication Planning
Category: Stakeholder Analysis
Category: Knowledge Transfer
Category: Strategic Communication
Category: Stakeholder Management

What you'll learn

  • Apply persuasive communication techniques to influence leaders and align diverse stakeholders.

  • Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.

  • Strengthen leadership presence and build trust across digital and in-person interactions.

  • Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.

Skills you'll gain

Category: Persuasive Communication
Category: Target Audience
Category: Constructive Feedback
Category: Project Management
Category: Program Management
Category: Communication
Category: Project Management Institute (PMI) Methodology
Category: Non-Verbal Communication
Category: Virtual Teams
Category: Team Building
Category: Influencing
Category: Emotional Intelligence
Category: Rapport Building
Category: Stakeholder Communications
Category: Presentations
Category: Executive Presence
Category: Strategic Communication
Category: Leadership
Category: Public Speaking
Category: Team Performance Management

What you'll learn

  • Define emotional intelligence (EI) and explain how it supports effective program and project leadership.

  • Use communication techniques from the Coordinated Management of Meaning (CMM) framework to navigate complex social dynamics in projects.

  • Analyze real-world communication challenges through a case study using the LUUUTT Tool, SEAVA Process, Daisy Model, and Hierarchy of Meaning

  • Diagnose and resolve communication breakdowns to improve team performance and stakeholder relationships.

Skills you'll gain

Category: Team Collaboration
Category: Process Analysis
Category: Decision Making
Category: Empathy & Emotional Intelligence
Category: Leadership
Category: Influencing
Category: Communication
Category: Safety Culture
Category: Intercultural Competence
Category: Cultural Sensitivity
Designing Project Information Hubs for Performance

Designing Project Information Hubs for Performance

Course 4, 7 hours

What you'll learn

  • Build effective communication networks for programs and projects to improve collaboration and transparency.

  • Manage the flow of information and apply knowledge management to organize project data efficiently.

  • Apply best practices for reporting, meetings, and stakeholder communication to enhance project performance.

  • Diagnose and fix communication breakdowns while creating better information‑sharing habits across teams.

Skills you'll gain

Category: Communication Strategies
Category: Information Management
Category: Stakeholder Management
Category: Knowledge Transfer
Category: Project Management Software
Category: Project Coordination
Category: Data Management
Category: Strategic Communication
Category: Team Performance Management
Category: Project Management Institute (PMI) Methodology
Category: Network Troubleshooting
Category: Meeting Facilitation
Category: Stakeholder Analysis
Category: Data Integrity
Category: Data Maintenance
Category: Project Management
Category: Communication Planning
Category: Stakeholder Engagement
Category: Communication Systems
Category: Stakeholder Communications

What you'll learn

  • Understand the key components and structure that make stories engaging and effective.

  • Craft compelling vision and status stories to communicate your project or program goals.

  • Apply storytelling techniques to identify, assess, and manage risks in projects and programs.

  • Use storytelling as a strategic tool to influence negotiations and strengthen stakeholder relationships.

Skills you'll gain

Category: Data Presentation
Category: Risk Management
Category: Negotiation
Category: Drive Engagement
Category: Professional Development
Category: Product Requirements
Category: User Story

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Instructor

William A. Brantley
University of Maryland, College Park
11 Courses7,921 learners

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