Coursera

Email Marketing Analytics & Optimization

Coursera

Email Marketing Analytics & Optimization

This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization

Professionals from the Industry

Instructor: Professionals from the Industry

Access provided by Saudi Central Bank

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build comprehensive performance dashboards to monitor and report on email campaign KPIs.

  • Set up conversion tracking in Google Analytics 4 and generate UTM performance reports.

  • Create Excel pivot reports to summarize campaign data and analyze CTR discrepancies.

  • Lead post-mortem analysis sessions to extract actionable insights from campaigns.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

21 assignments¹

AI Graded see disclaimer
Taught in English
Recently updated!

April 2026

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Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 11 modules in this course

This module establishes foundation skills in advanced email campaign data analysis, enabling learners to move beyond basic metrics to create comprehensive Excel reports that correlate campaign performance with business outcomes.

What's included

2 videos2 readings1 assignment

This module builds advanced skills in systematic performance gap analysis and strategic improvement development, enabling learners to identify meaningful discrepancies and create testable hypotheses for campaign optimization.

What's included

2 videos2 readings2 assignments

Learners will master the technical setup of email conversion tracking in GA4, establishing the foundation for proving email marketing's true business value.

What's included

2 videos3 readings2 assignments

Learners will master advanced GA4 reporting and attribution analysis to generate actionable insights that demonstrate email marketing's comprehensive business impact.

What's included

2 videos3 readings3 assignments

Learners will develop real-time monitoring systems and intervention strategies to optimize email campaign performance within the first 48 hours of deployment.

What's included

2 videos2 readings2 assignments

Learners will master comprehensive post-campaign analysis techniques and create strategic engagement reports that transform raw data into actionable business insights.

What's included

2 videos2 readings3 assignments

This module equips marketing professionals with strategic KPI monitoring skills and dashboard management expertise for email marketing campaigns.

What's included

3 videos1 reading1 assignment

Learners will master the systematic process of updating KPI dashboards with email campaign data, transforming raw metrics into strategic business intelligence through effective visualization, contextual annotation, and stakeholder-focused presentation techniques.

What's included

4 videos1 reading2 assignments

Build comprehensive monthly email-performance dashboards that transform data into strategic assets for leadership decision-making.

What's included

2 videos3 readings2 assignments

Lead systematic post-campaign analysis to extract actionable insights and drive strategic marketing improvements through structured evaluation methodologies.

What's included

3 videos1 reading2 assignments

You will synthesize performance measurement and analytics skills to produce a comprehensive email analytics report. Drawing on data analysis, GA4 (Google Analytics 4) , engagement metric interpretation, KPI benchmarking, and dashboard reporting skills, you analyze a multi-campaign dataset and deliver a structured, executive-ready report with visualizations and strategic recommendations. This deliverable reflects the kind of high-impact analytical work that distinguishes strategic email marketers in professional settings.

What's included

3 readings1 assignment

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Instructor

Professionals from the Industry
405 Courses58,389 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.