Course content is good, but I don't like having to wait a week to receive peer-review feedback. I don't see why other people's responses should slow my progress. This is a really bad user experience.
What Can AI Do for Marketing?
What Can AI Do for Marketing?
Instructor: David Schweidel
Access provided by The University of Akron
8,024 already enrolled
62 reviews
Beginner level
No prior experience required
Flexible schedule
Learn at your own pace
Skills you'll gain
- Customer experience improvement
- Consumer Behaviour
- Data Ethics
- Contextual Advertising
- AI Enablement
- Marketing Analytics
- Responsible AI
- Personalized Campaigns
- Data Collection
- AI Personalization
- Journey Mapping
- MarTech
- Artificial Intelligence
- Marketing Effectiveness
- Data-Driven Decision-Making
- Data-Driven Marketing
- Marketing
- Customer Engagement
- Customer Insights
- Marketing Strategies
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
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"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
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Learner since 2021
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"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Learner reviews
- 5 stars
69.35%
- 4 stars
19.35%
- 3 stars
8.06%
- 2 stars
0%
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3.22%
Showing 3 of 62
MN
Reviewed on Dec 30, 2024
TH
Reviewed on Sep 24, 2024
Lot's of case study articles. Exams were helpful and logical. Thanks
LP
Reviewed on Sep 27, 2025
It's very useful and gives me a lot of knowledge on how to use AI effectively in MKT
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