Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

Alex Genadinik

Digital Marketing Masterclass: A-Z Marketing Strategy - 2026 Specialization

A-Z of Digital Marketing: Social Media And SEO.

Start with sound planning and fundaments, and go on to master social media marketing and SEO

Alex Genadinik

Instructor: Alex Genadinik

Access provided by Santhigiri College of Computer Sciences

Get in-depth knowledge of a subject

from 26 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 26 reviews of courses in this program

Beginner level

Recommended experience

20 weeks to complete
at 3 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Create an ideal marketing strategy and a marketing plan.

  • Promote any business by using a combination of social media marketing and SEO.

  • Achieve traffic and revenue growth by using the most modern and optimal strategies.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Alex Genadinik

Specialization - 16 course series

What you'll learn

Skills you'll gain

Category: Business Planning
Category: Digital Marketing
Category: Target Market
Category: Marketing Strategy and Techniques
Category: Marketing
Category: Customer Retention
Category: Digital Advertising
Category: Customer Acquisition Management
Category: Business Marketing
Category: Advertising
Category: Marketing Strategies
Category: Strategic Marketing
Category: Marketing Effectiveness
Category: Marketing Planning
Category: Growth Strategies
2026 Marketing Introduction And Fundamentals

2026 Marketing Introduction And Fundamentals

Course 2, 2 hours

What you'll learn

Skills you'll gain

Category: Target Market
Category: Marketing
Category: Target Audience
Category: Persona Development
Category: Market Research
Category: Estimation
Category: Marketing Strategy and Techniques
Category: Customer Analysis
2026 Reddit Marketing To Boost Traffic And Sales

2026 Reddit Marketing To Boost Traffic And Sales

Course 3, 2 hours

What you'll learn

Skills you'll gain

Category: Driving engagement
Category: Brand Awareness
Category: Content Marketing
Category: Product Promotion
Category: Promotional Strategies
Category: Advertising
Category: Social Media Marketing
Category: Blogs
Category: Online Advertising
Category: Community Development
Category: Target Audience
Category: Social Media
2026 Instagram Marketing: Viral Algorithms Plus Ads

2026 Instagram Marketing: Viral Algorithms Plus Ads

Course 4, 5 hours

What you'll learn

Skills you'll gain

Category: Content Strategy
Category: Content Creation
Category: Social Media Strategy
Category: Marketing Automation
Category: Digital Advertising
Category: Social Media Campaigns
Category: Advertising
Category: Social Media Marketing
Category: Instagram
Category: Social Media Content
Category: Facebook
Category: Drive Engagement
Category: Subcontracting
Category: Advertising Campaigns
Category: Social Media Management

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Advertising
Category: Driving engagement
Category: Product Promotion
Category: Online Advertising
Category: Social Media Marketing
Category: Promotional Strategies
Category: Advertising Campaigns
Category: Social Media Content
Category: Digital Advertising
Category: Paid media
Category: TikTok
Category: Growth Strategies
Category: Case Studies
Category: Content Creation
Category: Social Media Strategy
Category: Social Media

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Advertising
Category: Social Media Campaigns
Category: Online Advertising
Category: Social Media
Category: Digital Advertising
Category: Social Media Strategy
Category: Professional Networking
Category: Copywriting
Category: Advertising Campaigns
Category: Social Media Management
Category: Driving engagement
Category: Drive Engagement
Category: Branding
Category: Social Media Content
Category: Marketing
Category: Content Creation
Category: Digital Marketing Tools

What you'll learn

Skills you'll gain

Category: Social Media Marketing
Category: Promotional Strategies
Category: Content Creation
Category: Promotions and Campaigns
Category: User Feedback
Category: Social Media Content
Category: Brand Marketing
Category: Brand Awareness
Category: Product Marketing
Category: Branding
Category: Social Media Strategy
Category: Web Presence
Category: Driving engagement
Category: Social Media
Category: Marketing
Category: Product Promotion
Category: Drive Engagement

What you'll learn

Skills you'll gain

Category: Facebook
Category: Drive Engagement
Category: Social Media Marketing
Category: Content Creation
Category: Digital Advertising
Category: Meta Ads Manager
Category: Social Media Campaigns
Category: Promotional Strategies
Category: Marketing
Category: Copywriting
Category: Event Marketing
Category: Advertising
Category: Social Media Strategy
Category: Social Media Management
Category: Customer Engagement
Category: Advertising Campaigns
Category: Driving engagement
Category: Online Advertising
Category: Instagram
Category: Social Media Content
2026 Market Research: Consumer Behavior & Psychology

2026 Market Research: Consumer Behavior & Psychology

Course 9, 4 hours

What you'll learn

Skills you'll gain

Category: User Feedback
Category: Data-Driven Marketing
Category: Market Analysis
Category: Survey Creation
Category: User Research
Category: Customer Analysis
Category: Market Research
Category: Key Performance Indicators (KPIs)
Category: Marketing Analytics
Category: Marketing Psychology
Category: Consumer Behaviour
Category: Target Market
Category: Qualitative Research
Category: Target Audience
Category: Data-Driven Decision-Making
Category: Surveys
Category: Google Analytics
Category: Performance Measurement
Category: Marketing Strategies
Category: Business Research
YouTube Marketing 2026: YouTube SEO & Algorithms

YouTube Marketing 2026: YouTube SEO & Algorithms

Course 10, 11 hours

What you'll learn

Skills you'll gain

Category: Search Engine Optimization
Category: Content Creation
Category: Content Strategy
Category: Digital Advertising
Category: Performance marketing
Category: Marketing Strategies
Category: Web Analytics and SEO
Category: Online Advertising
Category: Keyword Research
Category: Social Media Content
Category: Social Media Strategy
Category: Social Media Marketing
Category: Live Streaming
Category: Product Promotion
Category: Video Production
Category: Promotional Strategies
Category: Paid media
Category: Driving engagement
Category: Content Optimization
Category: Strategic Partnership
YouTube Ads & Video Marketing - 2026

YouTube Ads & Video Marketing - 2026

Course 11, 4 hours

What you'll learn

Skills you'll gain

Category: Growth Strategies
Category: Performance marketing
Category: Copywriting
Category: Drive Engagement
Category: Target Audience
Category: Google Ads
Category: Online Advertising
Category: Video Production
Category: Advertising Campaigns
Category: Campaign Management
Category: Digital Advertising
Category: Advertising

What you'll learn

Skills you'll gain

Category: Web Presence
Category: Public Relations
Category: Earned Media
Category: Lead Generation
Category: Brand Awareness
Category: Blogs
Category: Podcasting
Category: Brand Management
Category: Search Engine Optimization
Category: Media Relations
Category: Product Promotion
Category: Promotional Strategies

What you'll learn

Skills you'll gain

Category: Content Marketing
Category: Drive Engagement
Category: Social Media Marketing
Category: Shared Media
Category: Social Media Content
Category: Social Media
Category: Content Performance Analysis
Category: Content Strategy
Category: Copywriting
Category: Social Media Campaigns
Category: Driving engagement
Category: Promotional Strategies
Category: Content Creation
2026 Most Beginner SEO Course For Complete Beginners

2026 Most Beginner SEO Course For Complete Beginners

Course 14, 1 hour

What you'll learn

Skills you'll gain

Category: Keyword Research
Category: Digital Marketing
Category: Web Analytics and SEO
Category: Content Optimization
Category: Search Engine Optimization
Category: Blogs
Category: Web Presence
SEO Keyword Research - First Step In Your SEO - 2026

SEO Keyword Research - First Step In Your SEO - 2026

Course 15, 4 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Keyword Research
Category: Content Optimization
Category: Digital Marketing Tools
Category: Competitive Analysis
Category: Web Analytics and SEO
Category: Web Analytics
Category: Search Engine Marketing
Category: Google Analytics
Category: Search Engine Optimization
On-Page SEO

On-Page SEO

Course 16, 5 hours

What you'll learn

Skills you'll gain

Category: AI Integrations
Category: Search Engine Optimization
Category: Digital Marketing Tools
Category: Content Optimization
Category: Blogs
Category: Keyword Research
Category: Web Content
Category: Sales Strategy
Category: Copywriting
Category: Competitive Analysis
Category: Content Creation

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Alex Genadinik
Alex Genadinik
129 Courses52,049 learners

Offered by

Alex Genadinik

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews across Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

avg. across 16 courses

  • 5 stars

    86.48%

  • 4 stars

    5.40%

  • 3 stars

    2.70%

  • 2 stars

    0%

  • 1 star

    5.40%

LZ
Course: 2026 Instagram Marketing: Viral Algorithms Plus Ads

Reviewed on May 18, 2026

LZ
Course: How I Got 1k Followers In 1 Day: TikTok Marketing & Ads

Reviewed on May 18, 2026

LZ
Course: Twitter Marketing And Ads: 1000% Engagement And Followers

Reviewed on May 28, 2026