Fundraising and Development Foundations

This course is part of Fundraising and Development Specialization

Instructor: Angela Joens

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26,839 already enrolled

4 modules

Gain insight into a topic and learn the fundamentals.

337 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

94%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

337 reviews

Beginner level

No prior experience required

Flexible schedule

2 weeks at 10 hours a week

Learn at your own pace

94%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

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Taught in English

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This course is part of the Fundraising and Development Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.

In this module, you will be able to discuss fundraising terminology and be confident interacting with others in the field. You will be able to describe the ethical principles that guide development and fundraising and build a foundation in the development process. You will be able to describe and distinguish between several different types of campaigns, and various ways you can raise money.

What's included

7 videos2 readings1 assignment2 discussion prompts

7 videosTotal 60 minutes

Course Introduction Foundations of Fundraising and Development3 minutes
History and Impact of Philanthropy in the US5 minutes
Terminology of Fundraising and Philanthropy11 minutes
Ethics and Guiding Principles of Confidentiality10 minutes
The Donor and Development Process (Part 1)8 minutes
The Donor and Development Process (Part 2)11 minutes
Campaigns and Opportunities13 minutes

2 readingsTotal 30 minutes

A Note From UC Davis10 minutes
Readings20 minutes

1 assignmentTotal 30 minutes

Module 1 Quiz30 minutes

2 discussion promptsTotal 25 minutes

Learning Goals10 minutes
Fundraising15 minutes

In this module, you will be able to define and describe the components of an effective case statement, and be able to distinguish between an organizations vision, goals, and objectives. You will be able to create variations on your case statement, and identify potential prospects for your organization. You will be able to discuss annual giving campaigns and be able to plan and build a base of support for your organization's fundraising programs.

What's included

7 videos2 readings1 assignment1 peer review2 discussion prompts

7 videosTotal 60 minutes

Introduction to Case for Support, Prospect Identification, and Annual Giving1 minute
Case for Support (Part 1)9 minutes
Case for Support (Part 2)7 minutes
Prospect Identification & Building Constituents (Part 1)11 minutes
Prospect Identification & Building Constituents (Part 2)12 minutes
The Annual Fund: Building a Base of Support (Part 1)12 minutes
The Annual Fund: Building a Base of Support (Part 2)8 minutes

2 readingsTotal 40 minutes

Readings30 minutes
Welcome to Peer Review Assignments!10 minutes

1 assignmentTotal 15 minutes

Module 2 Quiz15 minutes

1 peer reviewTotal 120 minutes

Case For Support120 minutes

2 discussion promptsTotal 75 minutes

Critique a Case for Support (Activity)30 minutes
Prospective Donors45 minutes

In this module, you will be able to differentiate between major gifts and planned giving. You will be given an overview of the major gift process and then be able to discuss how to cultivate and solicit major donors. You will be able to identify how to establish a planned giving program and potential prospects. You will identify the role that foundation and corporate support plays in a development program and be able to describe the basics of the grant writing process.

What's included

8 videos1 reading1 assignment4 discussion prompts

8 videosTotal 71 minutes

Introduction to Major Gift, Planned Giving, Foundations and Corporate Giving Programs1 minute
Major Gift Development Programs (Part 1)12 minutes
Major Gift Development Programs (Part 2)9 minutes
Major Gift Development Programs (Part 3)8 minutes
Planned Giving Programs (Part 1)12 minutes
Planned Giving Programs (Part 2)11 minutes
Foundation and Corporate Giving (Part 1)7 minutes
Foundation and Corporate Giving (Part 2)10 minutes

1 readingTotal 10 minutes

Readings10 minutes

1 assignmentTotal 30 minutes

Module 3 Quiz30 minutes

4 discussion promptsTotal 150 minutes

Curious Chameleon Infographic30 minutes
Appeal Letter Critique (Activity)45 minutes
Securing an Appointment (Activity)45 minutes
Women and Philanthropy30 minutes

In this module, you will be able to describe the four pillars of a donor relations program. You will be able to differentiate the various types of fundraising campaigns and identify the essential building blocks for running a successful fundraising campaign. You will be able to write a proposal letter to solicit funds for a charity event that your organization is hosting.

What's included

8 videos1 reading1 assignment1 peer review2 discussion prompts

8 videosTotal 71 minutes

Introduction to Donor Relations and Fundraising Campaigns1 minute
Stewardship and Recognition Programs (Part 1)13 minutes
Stewardship and Recognition Programs (Part 2)13 minutes
Campaigns: Overview & Pre-planning (Part 1)11 minutes
Campaigns: Overview & Pre-planning (Part 2)11 minutes
Campaigns: Opening & Closing a Campaign (Part 1)11 minutes
Campaigns: Opening & Closing a Campaign (Part 2)10 minutes
Foundations of Fundraising and Development Course Summary2 minutes

1 readingTotal 10 minutes

Readings10 minutes

1 assignmentTotal 30 minutes

Module 4 Quiz30 minutes

1 peer reviewTotal 125 minutes

Proposal Letter125 minutes

2 discussion promptsTotal 30 minutes

Thanking a Donor15 minutes
Self-Reflection15 minutes

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Instructor

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(99 ratings)

Angela Joens

University of California, Davis

1 Course26,839 learners

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University of California, Davis

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Reviewed on May 3, 2022

Wonderful course, could not more highly recommend this to anyone who is just getting into the indsutry or needs a refresher.

Reviewed on Sep 22, 2019

I learned a lot. I would have liked to have a "teacher" review my work, too. It was good to get peer reviews, but having an "Expert" give feedback would add to my confidence.

Reviewed on Sep 11, 2021

Great overview of everything related to development! It's a good way to get your feet wet and start thinking about how fundraising works!

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